A mobile device's screen is the focus of attention multiple times per day for everyone who owns one. Wherever there are lots of eyeballs, there are lots of opportunities for advertising to deliver your message. Mobile advertising can be placed on mobile Web sites in much the same way as regular Web sites, but that's not all. You can also advertise in mobile applications, during downloads, in mobile videos, in mobile e-mails, voice and IVR calls, and in text and MMS messages.

Mobile marketing isn't that new, but due to expansion of smartphones, such as iPhone and Google Android, it will continue to grow. Massive adoption of smartphones will direct marketers towards optimizing websites and other online platforms for mobile devices and creating mobile applications to deliver marketing messages to the mass audience. One of those solutions comes from several top mobile publishers that mobile marketing is becoming a preferable way for many advertisers to كراج متنقل engage with their target audience. Brands like Paramount and Jonson & Jonson are using this way to communicate with young audiences through text messaging.

Mobile phones allow you to build quality interactions with your customers which can significantly increase customer loyalty and retention. Mobile phones and devices can act like order-takers when the goal of your marketing message is an immediate purchase. You can sell your stuff through mobile Internet sites and voice ordering systems, and you can sell downloads and other content by accepting payments by credit card or by charging the purchase to your customer's mobile phone bill. Mobile phones can also act like digital wallets that can pay for things at retail through mobile point of- sale systems and bar code scanners.

The world of mobiles is constantly evolving. New services and technologies are being added daily making it hard for most people to keep up the pace. The incredible growth of mobile phones has added a whole new dimension to mobile marketing and became an integral part of marketing strategy of every major company. Businesses of all size can no longer afford to ignore Mobile Marketing if they don't wish to fall below the radar of their online/offline audiences and lose to their competitors who are already deeply involved with mobile marketing strategies to engage with their customers.

Internet marketing reviews clearly indicate that since our mobile phones are always with us, they make any message that we receive immediately available. And because we use our cell phones to stay connected with the rest of the world, we check them often-sometimes habitually or incessantly-which is also very powerful.