Global Oral Care Market Overview

The Global Oral Care Market, valued at USD 37.70 billion in 2023, is projected to reach USD 53.76 billion by 2030, growing at a CAGR of 5.2% during the forecast period. Oral health encompasses the care and maintenance of teeth and gums, which is critical in preventing dental issues such as cavities, gum disease, and oral infections. Increasing awareness of dental hygiene, combined with the rising prevalence of oral diseases, is significantly driving demand for oral care products globally.

In 2022, the World Health Organization (WHO) reported that approximately 3.5 billion people were affected by oral diseases worldwide. Oral cancer, including cancer of the lips and mouth, is the 13th most common cancer globally, with 377,713 new cases and 177,757 deaths reported in 2020. This rise in oral health issues is leading to increased consumption of oral care products, bolstering market growth.

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Market Dynamics

Drivers

1. Increasing Prevalence of Oral Diseases Oral diseases, such as tooth decay and periodontal diseases, are widespread chronic health conditions. These health issues impact a large portion of the population, posing a significant challenge for healthcare systems. Severe periodontal diseases affect 19% of the global adult population, which accounts for more than 1 billion cases worldwide. Additionally, lifestyle factors such as the consumption of sugar-rich foods, tobacco, and alcohol further exacerbate oral health issues, driving the demand for oral care products.

2. Rising Healthcare Expenditure The rising healthcare expenditure in both developed and developing countries is contributing to market growth. For instance, the United States spent USD 380 billion on oral care in 2019. In India, total expenditure on dental healthcare was USD 64 million in 2019. Increased spending by governments and consumers on dental care is positively influencing the market.

3. Technological Advancements Technological innovations, such as smart toothbrushes and digital X-rays, are transforming oral care practices. Smart toothbrushes, like Philips’ Sonicare, utilize sensors and connectivity to monitor and improve oral hygiene. Digital X-rays allow dentists to diagnose issues more accurately and efficiently, further boosting demand for advanced oral care solutions.

4. Government Initiatives Government initiatives such as India’s National Oral Health Programme (NOHP) aim to provide integrated and comprehensive oral healthcare services, promoting preventive oral health practices and driving market growth.

Challenges

1. Product Recalls and Adverse Effects Despite the growth, the market faces challenges due to side effects and product recalls. For instance, HomeoCare Laboratories Inc. recalled its oral care spray in 2024 due to microbial contamination. Additionally, the overuse of teeth-whitening products can lead to tooth sensitivity and gum irritation, which negatively impacts consumer trust in cosmetic dental products.

Market Segmentation

By Product

• Toothpaste: The toothpaste segment dominated the market in 2022, as it is a staple product used by individuals across all income groups. The demand for specialized toothpaste (e.g., herbal, whitening, and sensitive toothpaste) continues to grow, driven by consumers’ diverse needs.
• Toothbrushes
• Mouthwash
• Denture Products

By Application

• Home
• Dentistry

By Distribution Channel

• Consumer Stores
• Retail Pharmacies
• Online Distribution

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Regional Insights

North America

North America held the largest market share in 2023, with the United States contributing USD 10.08 billion in revenue by 2024. Factors driving market growth in this region include high rates of dental issues such as gum disease and oral cancer, as well as government initiatives like the Canadian Dental Care Plan. The presence of leading companies such as Colgate-Palmolive and Procter & Gamble and their investments in product development further support market expansion in this region.

Europe and Asia-Pacific

• Europe is seeing steady growth, driven by increased awareness of dental hygiene and favorable government initiatives.
• Asia-Pacific, led by countries like India, China, and Japan, represents a significant growth opportunity. The rising population and increasing disposable income are driving the adoption of oral care products in these markets.

Recent Market Trends

1. In October 2023, BURST Oral Care launched its Pro Sonic Toothbrush and Curve Sonic Toothbrush, which were developed in collaboration with 35,000 dental professionals.
2. Prevest Denpro Limited introduced its Oradox line of oral care products in November 2023, addressing different oral health concerns, including cavity protection, gum health, and fresh breath.

Competitive Landscape

The oral care market is highly competitive, with leading players like Colgate-Palmolive, Procter & Gamble, Unilever, and GlaxoSmithKline vying for market dominance. Colgate-Palmolive continues to lead the market, with its oral care segment contributing 42% of total net sales. In 2022, Sensodyne, launched by GlaxoSmithKline, generated USD 36.54 million in revenue. Companies are focusing on sustainability and ESG initiatives to strengthen brand loyalty and attract investors. For instance, P&G’s Oral-B CLIC manual toothbrush reduces waste by 60% and promotes reusability, aligning with their sustainability goals.

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Conclusion

The global oral care market is poised for steady growth, driven by rising oral health awareness, technological advancements, and increased healthcare spending. The industry's competitive landscape, combined with the continuous introduction of innovative and sustainable products, will further accelerate the market's expansion. However, challenges such as product recalls and adverse side effects may pose hurdles to growth, necessitating stricter quality control and regulatory oversight.

Reasons to Purchase the Market Report:

1. The Stellar Market Research report contains a wealth of data, including market dynamics and opportunities for the forecast period.
2. There are segments and sub-segments for quantitative, qualitative, and value (USD Million) data.
3. Data on regional, sub-regional, and national demand and supply trends are provided.
4. The competitive landscape shows the market shares of the main rivals as well as recent innovations and strategies.
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