Key Highlights

·         The clean-label ingredients market was valued at USD 48.5 billion in 2023, and it will rise to USD 74.0 billion, propelling at a 6.4% compound annual growth rate, by 2030. 

·         This is because of the increasing fondness for natural and organic ingredients that don’t contain chemical or artificial ingredients, health & safety concerns about artificial food additives, and the growing food & beverage sector.

·         Health and wellbeing emphasis is rising, and customers are more prone to spend on goods that can enhance their fitness, health, mindfulness, and nutrition. 

·         Artificial food additives have a large risk of causing cancer; for example, a diet with a high content of nitrates and nitrites, which are generally found in processed meats, has been associated with an intensified risk of colorectal cancer.

·         Customers are becoming more aware of the food they eat and looking for thorough information on the product's nutritional content. 

·         They are swiftly inclining toward recognizing the effect of food on their well-being, which has led to the surging need for clean and transparent nutritional labeling.

·         As these ingredients are sourced naturally and slightly processed, customers are inclined toward them because they can be simply pronounced and recognized.

Key Insights

Europe accounted for the largest share of the industry in 2023, with a 45% share. This can be because of the existence of many industry players, coupled with their increasing funding for R&D.

The government programs to encourage healthy eating are further aiding the regional industry expansion.

APAC will propel at the fastest rate, of 8%, during this decade. This is mainly because of the rising living standards of people in China and India.

People in this region are progressively focusing on health & wellness, starting to select clean-label goods so that they are aware of what they are eating.

North America will advance at a significant rate in the years to come. This is because of the increasing customer fascination with plant-based food and food & beverages that provide clearness into their manufacturing process and raw materials.

The powder category accounted for the leading share in 2023, of 60%. The leading share is because of powdered ingredients’ greater shelf life as well as easy storage and handling.

The natural flavor category was the largest contributor in 2023. Because of their increasing emphasis on a healthy lifestyle, customers are more likely to choose healthy and natural flavoring agents compared to artificial ones.

The fruit & vegetable ingredients category will propel at the highest rate, of 10%, during this decade.

Agents obtained from vegetables and fruits are generally employed to texturize, sweeten, preserve, color, flavor, and fortify.

The beverages category was the largest contributor to the industry in 2023, with a 30% share, and it will further advance at a 9% CAGR in the coming years.

Labeling in the beverage sector is highly regulated, particularly in developed nations with great customer awareness.

The B2B category led the industry in 2023, with an 80% share, as B2B firms can ensure consumers that their products meet the quality considerations and can satisfy consumer preferences.

The more stringent labeling regulations are driving business-to-business firms to sell slightly processed goods.

Source: P&S Intelligence