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Abayas No Longer a Conservative Attire – Meet Sckali Design’s Modern Approach to Stylish Qatari Abayas
Abaya, a traditional garment with roots extending over 4,000 years, has significantly evolved over time. Once symbolizing modesty and tradition, the abaya has now been embraced by fashion-forward women across cultures and religions, reflecting both heritage and modern style elements.
Historically, the abaya originated in Mesopotamia, known today as Iraq. Initially, it was a practical garment worn by nomads and Bedouins to protect against harsh desert winds. Over time, the abaya found its way to Saudi Arabia around 80 years ago, becoming a staple in many Middle Eastern countries, as well as regions like Pakistan, Afghanistan, Indonesia, and Malaysia. While traditionally black and simple, modern abayas have evolved to include a variety of colors, fabrics, and embellishments, transforming from utilitarian garments to fashionable statements.
The narrative surrounding the abaya has shifted significantly. Once viewed as a purely conservative attire, it is now celebrated for its versatility and adaptability. This shift has seen the abaya transcend cultural and religious boundaries, appealing to women globally. Influential figures such as Queen Rania of Jordan and American pop star Rihanna have been spotted wearing abayas, further elevating its status in the fashion world. By wearing abayas, Queen Rania and Rihanna have contributed to a changing narrative, presenting the garment as a symbol of cultural pride and modern elegance. Their influence encourages women from various backgrounds to explore and appreciate the abaya, thereby promoting cultural exchange and diversity in fashion.
Sckali Design, a Qatari brand founded by Asma Sckali in 2009, is a beautiful example of modern abayas. Sckali Design has redefined the abaya by blending traditional Qatari craftsmanship with contemporary fashion trends. Their abayas are known for their luxurious fabrics, intricate embroidery, and modern silhouettes, catering to the tastes of both traditional and contemporary consumers.
Sckali Design’s journey began in 2009, and under Asma Sckali’s visionary leadership, the brand has gained international recognition. The first Qatari brand to participate in prestigious events like London Fashion Week and Maison de Mode in Paris, Sckali Design has also showcased at the New York Fashion Show and Cannes Film Festival. Their products are featured in high-end retail outlets such as Galeries Lafayette and Harvey Nichols in Doha.
“As a designer, my goal has always been to honor our rich Qatari heritage while embracing modernity,” said Asma Sckali. “Our abayas reflect this duality, allowing women to express their individuality without compromising on tradition.”
The abaya’s journey from a traditional, modest garment to a global fashion statement is a reflection of its timeless appeal and adaptability. Brands like Sckali Design have played a crucial role in this evolution, offering abayas that are both elegant and contemporary. For those looking to explore the fusion of tradition and modernity in their wardrobe, Sckali Design’s collection is a perfect place to start.
Discover Sckali Design’s exquisite abayas and more at their official website and experience the blend of Qatari tradition and modern fashion.
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