The latest report by IMARC Group, titled "Vietnam Online Food Delivery Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032," offers a comprehensive analysis of the online food delivery market report in Vietnam. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.

The Vietnam online food delivery market size reached US$ 847.1 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,918.3 Million by 2032, exhibiting a growth rate (CAGR) of 14.3% during 2024-2032.

Vietnam Online Food Delivery Market Trends:

The Vietnam online food delivery market is significantly driven by the rising penetration of smartphones and the increasing accessibility to high-speed internet across urban and rural areas. Along with this, the growing adoption of digital payment systems, coupled with the convenience of cashless transactions, is further propelling market growth. Additionally, the busy lifestyles and increasing disposable incomes of the Vietnamese population are enhancing the demand for quick and convenient food delivery options. The expansion of diverse and international cuisine offerings by food delivery platforms is also attracting a broader customer base. Moreover, the aggressive marketing strategies and promotional offers by key players in the industry are substantially enhancing consumer engagement and retention. The COVID-19 pandemic has accelerated the shift towards online food delivery services, reinforcing their importance in ensuring safe and contactless dining experiences.   

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Vietnam Online Food Delivery Market Scope & Growth Analysis:

The scope of the Vietnam market encompasses a wide range of services from local eateries to international chains, catering to varied consumer preferences. Market growth analysis indicates a robust upward trajectory, driven by continuous technological advancements and the integration of artificial intelligence and machine learning to optimize delivery routes and enhance customer experience. In addition, the increasing collaboration between food delivery platforms and restaurants to offer exclusive deals and loyalty programs is fostering market expansion. Furthermore, the rising trend of health-conscious eating has led to the inclusion of more nutritious and diet-specific options on delivery menus, catering to a growing segment of health-aware consumers. Moreover, the Vietnamese government's support for digital innovation and the burgeoning startup ecosystem are further augmenting the market's potential. As consumer preferences continue to change, the market is witnessing sustained growth, driven by innovation, convenience, and a diversified food offering.

Competitive Landscape:

The Vietnam online food delivery industry is concentrated in nature with the presence of a handful of players. Some of the leading players operating in the market are:

• Vietnammm.com (Takeaway.Com N.V.)
• Eat.vn
• Foody.vn
• Now.vn
• Grab Food

Vietnam Online Food Delivery Market Segmentation:

Breakup by Order Method:

• Mobile Application
• Website

Breakup by Cuisine:

• Vietnamese Cuisine
• Western Cuisine
• Italian Cuisine
• South Asian Cuisine
• Others

Regional Insights:

• Southern Vietnam
• Northern Vietnam
• Central Vietnam

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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