The Air Jordan brand The brand was introduced in 1984 under the leadership of Nike The brand was introduced in 1984 as a private air jordan chateau rouge label of basketball legend Michael "Air" Jordan .

For the first time in the history of sport, a sportsman managed to establish his own brand.

The first models hit the market in 1985 with the support of Nike icons Peter Moore, Tinker Hatfield andBruce Kilgore . The flagship of the Jordan range the Air Jordan 1 was already very popular at the

In 1985 , the Air Jordan 1 revolutionized the world of basketball. The silhouette that started the legend returns more than 30 years later , sporting the original colourway in an updated silhouette.

Paying homage to Michael Jordan 's early days in Chicago , the model is back in its original " Black Toe " colourway. Ever since he won the title for the University of North Carolina , Michael Jordan has made the history of the sport.

In 1985 , the Air Jordan 1 made its professional pitch debut. By defying the rules of the league and outclassing his opponents, the man known as "His Airness" still ignites the imaginations of fans around the world.

Inspired by the roots of the original 1985 sneaker , the Air Jordan 1 "Chicago and the popular Jordan 1" Bred this brand new version, this time in " Mid" will certainly be a future classic in a few years.

The distinctive color block is reminiscent of the OG " Chicago " colourway, which has been given a black finish on the toebox . air jordan chateau rouge Jumpman branding adorns the woven label sewn onto the padded white nylon tongue , while the classic Jordan Wings logo it is embossed in black on the side collar tab.