WhatsApp has brought many features to the market from the time it was launched. As businesses are eager to utilize WhatsApp platform into their marketing strategies, WhatsApp chat link offers one of the best ways for businesses to connect with their audience and this can be a powerful tool in WhatsApp Commerce.   

WhatsApp link provides the easiest and most convenient way for businesses to get in touch with their customers. It allows them to find and acquire customer-initiated conversations especially when it gets challenging to add phone numbers to the contact list.  

With WhatsApp chat links, you can send messages to even unsaved contacts. You just need an active WhatsApp account and valid phone number to create this ‘click-to-chat’ link. This also gives a hassle-free experience to the customers to have a chat with your team.   

In this article, we will explore several points including what is WhatsApp link, how to create WhatsApp link, how to use it on your website and social media profiles, why to use it, how to create pre-filled message, examples of the best results, and how to use the maximum out of WhatsApp links for your business.  

What is WhatsApp chat link?  

WhatsApp chat link is simply an URL address that opens a chat on WhatsApp. This enables you to start a conversation without saving the phone number to your mobile. Businesses and users can make use of these links on mobile phones and websites. You can share them on different platforms as well as embed them in images to share further.  

Businesses can use WhatsApp chat links to connect with their customers, which can help enhance customer support and overall growth of an organization.  

There can be a different purpose of using these links and hence you can go for the specific type of link depending on your purpose. There are mainly three types of WhatsApp links which we will discuss below shortly.   

Using this simple tool, you can start a chat from your Facebook, Instagram, Twitter, YouTube or Gmail profile on WhatsApp. You will just have to use QR codes for the same.  

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How can you leverage WhatsApp links in different ways?  

WhatsApp link serves different purposes to improve communication and engagement. Here are the ways in which you can do it;  

To improve overall customer experience and build stronger relationships with customers, businesses can effectively leverage this tool. It provides convenient and efficient means of communication for brands. 

So, depending on your communication needs, you can leverage the WhatsApp links platform efficiently.  

Which are the types of WhatsApp links?   

There are three types of WhatsApp links, and all these WhatsApp link types work with different use cases and formats. You can create these links by using WhatsApp link generator services (check details for the same below). Alternatively, you can follow the instructions mentioned below and create them yourself.  

➤ Direct link  

In this first type of chat link, your click-to-chat link is composed of mainly two parts. The first part is the standard link, and the second part is your phone number.  

So, if your standard link is https://wa.me/, your phone number is 614 777 6547, and the country code is +1 then your WhatsApp link will be https://wa.me/1614 777 6547.  

While creating such a link, you should not include any special characters like brackets and dashes in the phone number. This will make your link creation efforts useless.  

➤ Direct link with pre-filled messages  

When you click on a direct WhatsApp link, a template message appears in the text field automatically. The format of which looks like; https://wa.me/?text=<pre-filled message>  

If the welcome message is “Hello, I am interested to know about your WhatsApp commerce service.”  

Then, your link will be; https://wa.me/75274322642?text=Hello,+I+am+interested+to+know+about+your +WhatsApp+commerce+service.  

➤ A pre-filled link  

A pre-filled link works better for sending broadcast messages. Once you open the link, select the contacts to whom you want to send the message. The format for this link will be; https://wa.me/?text=  

If your message is “Thanks for sign up!”, then your link will be https://wa.me/?text=Thanks+for+sign+up!   

The link takes you to the list of contacts from where you can select multiple people and send them a unique message.  

How to create WhatsApp links?   

There are two ways in which you can create WhatsApp chat links. One is by using WhatsApp business account to create links on your own. Another is by using tools such as WhatsApp Chat link generator.   

➤ Create WhatsApp chat link for your WhatsApp Business account  

If you are already using a WhatsApp Business account, you can create a WhatsApp link from there. This link directs customers to your business profile. Below are the steps for the same:   

➤ Create WhatsApp link by using Wha

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