Digital Human Market Overview

The digital human market size is expected to grow at 31.9% CAGR during 2023-2032. Digital humans refer to virtual replicas of humans that demonstrate intelligence, personality, and behavior. They interact naturally with real humans using speech, gestures, and emotions. Key capabilities include conversation, customized interactions, human-like visual appearance as well as voice and language understanding. Adoption is increasing for applications in retail, healthcare, automotive and other sectors.

Key Companies

Leading companies offering digital human solutions include,

• DeepMotion
• iFLYTEK Corporation
• Inworld AI
• Meta Platforms, Inc.
• Didimo Inc.
• Soul Machines
• Ziva Dynamics
• Tencent Holdings Limited
• Nvidia Corporation

These provide platforms to easily create & deploy hyper-realistic digital humans with capabilities like natural conversations, facial expressions, voice modulation etc. across devices.

Market Segmentation

Based on end-use verticals, key segments are retail & e-commerce, automotive, BFSI, travel & hospitality, telecom, healthcare and education. Retail is expected to account for the highest share during 2023-2032. Digital humans are deployed as avatar store assistants, virtual influencers, AI stylists, and for other roles. Based on component type, the market is bifurcated into software and services. Software accounts for a major share owing to associated IP licensing models.

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Regional Insights

North America dominates the global digital human market, followed by Asia Pacific and Europe. The presence of leading providers coupled with adoption by major retail and ecommerce players is spurring growth in North America. The rapid adoption of emerging technologies across verticals in economies like China, Japan, and India is aiding the Asia Pacific market expansion.

Industry Latest News

In Jan 2023, Engine Creative launched branded digital human assistants to enable realistic digital experiences for organizations. In Nov 2022, Spatial Systems partnered with Nreal to develop AR digital humans for enhanced metaverse consumer engagement. In Aug 2022, Anthropic introduced Claude - an AI assistant with human-like capabilities for natural conversations.

Market Opportunities

Increasing AI adoption, ability to offer hyper-personalized user engagement, emergence of the metaverse, and need to transform customer experience are driving the market growth. Partnerships of providers with device/technology companies favors incorporation into new applications. Expanding applications in tourism, healthcare, automotive, and financial services sectors also open new expansion avenues.

Reasons to Procure this Report

The report will help ventures, new entrants and other companies understand growth opportunities, competitive differentiation strategies as well as innovations being introduced in this rapidly evolving space. Region, country, and segment-specific analysis is provided along with benchmarking of offerings by key digital human providers. Companies can leverage the market overview to plan investments and forge strategic alliances.

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