The global breakfast cereal market is set to witness growth at a CAGR of 4.4% and is anticipated to reach a valuation of around US$ 65.1 Billion by 2032.

Cereal is commonly consumed as a filler and snack in between meals because it is a healthier alternative to a cooked breakfast. In Europe and North America, ready-to-eat cereals like muesli and cornflakes are popular choices for breakfast due to the increased demand for gluten-free products.

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The demand for hot cereals is being driven by growing knowledge of the health benefits of whole grain and organic cereals. In addition, it is anticipated that the addition of unique flavours to products would increase demand because they will produce novel

Key Takeaways:

• Based on nature, sales of conventional breakfast cereals are anticipated to account for around 86% of the total market share in 2022.
• The North American breakfast cereal market is anticipated to dominate the global market with a market share of around 27.9% in 2022, but East Asia is expected to witness a lucrative growth rate during the forecast period.

Competitive Landscape

The top breakfast cereal manufacturers are likely to expand their market presence attributed to the increasing demand for convenient and healthy food products. In recent years, most consumers have focused heavily on minimizing their calorie intake by adopting top cereal brands and replacing the traditional breakfast choices with better and healthier breakfast cereal brands.

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Breakfast cereal Market by Category

By Nature:

• Organic
• Conventional

By Product Type:

• Ready-to-Eat
• Hot Cereal

By Sales Channel:

• Modern Trade
• Traditional Grocery Stores
• Convenience Stores
• Specialty Stores
• Online Retail Stores
• Others

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