Market Outlook 

The global feminine hygiene market has become mainstream witnessing an increased uptake and hence sales of feminine care products. Rising awareness and consumer preference for the benefits of these products are the major feminine hygiene market trends. The market has been witnessing remarkable growth over the past few years and is expected to continue further with the same trends.

According to Market Research Future (MRFR), the global feminine hygiene product market size worth had reached USD 37.8 billion in 2021 , which is estimated to appreciate at 5.7% CAGR during the forecast period (2022-2030). Initiatives undertaken by the governments and NGOs aiming to establish awareness for women’s health & hygiene are favoring the market growth extensively.

Also, factors such as the increasing disposable income and the emergence of low-cost feminine hygiene products are excellently driving the growth of the market. Growing awareness of female health & wellness would continue to boost market growth over the review period. Furthermore, augmenting demand for feminine hygiene products such as tampons and panty liners in developing countries is anticipated to influence the growth of the market.

Conversely, after use effects triggered by the chemicals & bleaching agents used in the various women hygiene products such as allergy cases are anticipated to hamper revenue growth of the global market. Sometimes, these products can initiate a number of other side effects, including diarrhea, vomiting, low blood pressure, dizziness, rashes, and high fever. Awareness of these effects is affecting the growth of the market to a great deal. Also, the high cost of these feminine hygiene products restricts market growth, especially in under-developed regions.

Feminine Hygiene Market – Segmentations

The report is segmented into three market dynamics.

By Product Type: Tampons, Panty Liners, Sanitary Napkins/Pads, Feminine Hygiene Wash, Menstrual Cups, and others.

By Distribution Channel: Retail Pharmacies, Supermarket & Department Stores, Online Retail Stores, and others.

By Regions : Asia Pacific, North America, Europe, and the Rest-of-the-World.

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Global Feminine Hygiene Market – Geographical Analysis

The Asia Pacific region leads the global feminine hygiene market. The largest market share attributes to the growing awareness and expenditures for women’s health & wellness, especially in countries such as China and India. This has led to raising the sales of quality women’s hygiene products. Initiatives and funding by government and private organizations are playing a major role in spreading awareness about feminine hygiene products.

North America is anticipated to hold the second position in the global feminine hygiene market. Factors such as the quality lifestyle led by the high per capita income drive the market growth. Besides, the high penetration of feminine hygiene products such as tampons, panty liners, and internal cleansers due to the increasing numbers of working women supports regional market growth. Also, increasing demand by women for organic and biodegradable products fuels the feminine hygiene market size in North America.

Europe demonstrates a considerable amount of increase in the global feminine hygiene market share. The market growth is due to factors such as rapid urbanization, easy access to feminine hygiene products, growing disposable income, and increasing spending on menstrual products. Also, well-spread awareness of feminine hygiene plays a causal role in the development of the market. Besides, the presence of many players, increasing expenditures for health & wellness are a few of the significant factors propelling the growth of the European feminine hygiene market.

Feminine Hygiene Market – Competitive Landscape

Widely expanded, the global feminine hygiene market appears to be moderately competitive with the handful of players operating in the market. Product precision, pricing, versatility, and reliability determine the competitive strength of these players. They compete with each other on product differentiation, portfolio, and pricing. These players have opted for online channels and digital marketing to create their niche. Online channels offer privacy to users, with consumers choosing to buy these products at their discretion.

Major Players: 

Players active in the global feminine hygiene market include Procter and Gamble, Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Svenska Cellulosa Aktiebolaget SCA, Ontex International, Johnson & Johnson, Kao Corporation, and Natracare LLC, among others.

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MRFR is a global market research company that provides syndicated and custom research reports, consulting services, and market data. MRFR's research reports are based on extensive primary and secondary research, and they provide comprehensive insights into various markets and industries.

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