Content marketing creates a distinct image of your brand. It can help the brand to stand out from its competitors. Content marketing strategy boosts your search rankings, builds trust, drives revenue and sustains long-lasting growth. Web Designing Agency & Company in Mumbai creates compelling content for your business that enhances your business reach.

What is Content Marketing?

Content marketing is a digital marketing strategy for creating and sharing compelling content materials like articles, blog posts, videos, emails, infographic posts and social media posts to attract more audience, increase content engagement, promote brand awareness, drive sales and establish expertise.

One of the most compelling content that is creative and informative is infographics. They are the most compelling social media post. Useful content gives your brand more staying power with target customers.

A content marketing campaign builds a strong relationship with existing customers and attracts new customers. Create content that is valuable and informative to the audience. The best SEO agency builds creative, compelling, attractive and original content for your business.

Types of Content Marketing

• Blog posts

• SEO articles

• Infographics 

• Email

• Videos

• Case studies

• Podcast and webinars

• Website landing page

• E-books and newsletter
  
  

Let's explore some of them in detail.

1.  Blog Posts

SEO blogs and articles are two of the most common written content formats for search engines. A blog post is an information content which provides information to the audience about a particular topic. The search engine optimisation services include creating SEO-optimized blog posts or articles for your business. These blog posts contain targeted search keywords and backlinks in them which results in better ranking and higher visibility of your business website on search pages.

2.                   Email Marketing

Email marketing has a very high ROI (Return On Investment). Email marketing is one of the primary sources to generate higher leads and increase sales. 3/4 of marketers use email newsletters to convey their content. Email is an excellent method to present fresh and informative content to users regularly.

Introduction and roundup emails that inform the customers more about your business, product or services are beneficial for new customers. Companies must be active on mail, they can answer common FAQs asked by customers. Email marketing is the digital marketing technique, which keeps your business top of mind for customers. 

You can use email marketing to inform the customers of newly launched products, services, discounts, coupons and festive sales.

3.                   Video and Audio Content

Video and audio content are the most impactful content marketing methods and connect exponentially with the customers. More than 92% of marketers saw a good return on investment (ROI) on video and audio content. Social media is all about video and audio content. If you want to build a solid brand presence on social media, start focusing and investing in video and audio content.

Recently, podcasts have become popular as B2B(business-to-business) content assets. They rank in the top 10 most popular types of B2B content on digital platforms. A Web Designing Agency & Company in Mumbai offers content creation services including creating compelling and engaging video and audio content for your business.

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Webtraffic Agency
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Email: bd@webtraffic.agency
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