How do you evaluate cost clicks per second test Does it matter whether or not your traffic is coming from a webinar instead of from an email? And if so, can you explain or is it a comparable metric in a webinar, setting dollar per hit? I absolutely love these types of questions, because it's so important to understand customer cost per click for any online marketer. But, my answer to this is no. Often times I do talk about dollar per click, but I talk about it from an email marketing perspective. So, if I'm sitting here sending an email out to my list, you want to look at it as a dollar per click.

But then, there's a totally different number you want to look at, if you're evaluating cost clicks per second test for a webinar. Actually, let me give you an example. I asked one guy one time what's his dollar per click and he told me this number and it was a really big number. I'm like, "Holy crap, that's amazing!" Then he comes back and he says, "Well, that was from people that were on a webinar I held. But I emailed my list and sent them to a page." I was like, duh, it makes sense why it's a ridiculously high number. Now, that high number was not a true dollar per click. A dollar per click in that scenario would be if you tracked it all the way through. So, for example, if I send an email out to my list about a telecall, and if I get a person to click, then the amount of money that I make once the call is over can be calculated. So, the way I would calculate this scenario is to divide the amount of sales by the amount of clicks that I sent initially to get them to come, that would be the dollar per click.

Now let's specifically talk about a webinar and the click per customer rate there. In a webinar setting, a lot of people do look at dollars per head. They are looking at how many people were on the call and how much money they made. That's typically how it's calculated. But that is not the correct number. The number to figure out the EPC (earnings per click) or the dollar per click for a webinar, is to look at that number. Most people don't, but actually it is a good number to take a look at. Because what that means is, for every person that clicks to actually go to sign up for your webinar, after they sign up, they get on the call. And then after they get on the call, they buy. So, you'd take that number, divide it by the clicks and that will give you your EPC.

By taking the time to evaluate and translate your EPC, you're not only going to find more ways to improve it, but you're going to discover how to make the most amount of money with the least amount of effort. It gets a lot easier once you've tested, tweaked and taken action!

How do you evaluate cost per click? Does it matter whether or not your traffic is coming from a webinar instead of from an email? And if so, can you explain or is it a comparable metric in a webinar, setting dollar per hit? I absolutely love these types of questions, because it's so important to understand customer cost per click for any online marketer. But, my answer to this is no. Often times I do talk about dollar per click, but I talk about it from an email marketing perspective. So, if I'm sitting here sending an email out to my list, you want to look at it as a dollar per click.

But then, there's a totally different number you want to look at, if you're evaluating cost per clicks for a webinar. Actually, let me give you an example. I asked one guy one time what's his dollar per click and he told me this number and it was a really big number. I'm like, "Holy crap, that's amazing!" Then he comes back and he says, "Well, that was from people that were on a webinar I held. But I emailed my list and sent them to a page." I was like, duh, it makes sense why it's a ridiculously high number. Now, that high number was not a true dollar per click. A dollar per click in that scenario would be if you tracked it all the way through. So, for example, if I send an email out to my list about a telecall, and if I get a person to click, then the amount of money that I make once the call is over can be calculated. So, the way I would calculate this scenario is to divide the amount of sales by the amount of clicks that I sent initially to get them to come, that would be the dollar per click.