Counterfeiting and fraud are indeed significant challenges in today's global economy, affecting various industries such as pharmaceuticals, FMCG, auto parts, liquor, and more. The rise in counterfeit and pirated products in international trade is alarming, with a projected drain of 4.2 trillion dollars from the global economy and 5.4 million jobs at risk by 2022. Counterfeiters often replicate packaging and barcodes, fooling consumers and causing multi-billion euro losses across industries, while undermining brand value and consumer trust.

To combat counterfeiting, smart technology integrated into packaging is crucial. Genuine Mark offers anti-counterfeiting packaging solutions to protect brands and ensure the authenticity of products from manufacturers to consumers. Their anti-counterfeit packaging includes QR codes

One of the key features provided by Genuine Mark is track and trace functionality. Serialization of holograms combined with authentication and traceability systems enables the monitoring of consignments, identifying their origins and destinations, and verifying their authenticity. This technology helps meet mandatory requirements for identifying product sources and provenance.

Additionally, Genuine Mark offers product verification through a unique QR code-based system powered by blockchain technology. Each product SKU is assigned a random, non-cloneable QR code that can be scanned by consumers or supply chain actors using a smartphone. The backend system instantly responds with verification details and can also track and trace the supply chain. The application provides user analytics and reports for market and consumer analysis.

While it may be near impossible to completely prevent counterfeiting, implementing smart technologies like Genuine Mark's solutions can help mitigate the flood of counterfeit products in the market. By integrating anti-counterfeiting features, brands can protect their reputation, ensure consumer safety, and combat the economic and criminal impact of counterfeit goods.