"If you don't know where you are going any road will take you there"The author of Lewis Carroll, Alice In Wonderland

If your business website has not been audited within the last two years, you are likely to be in for some unpleasant surprises vaultmarket. Not all of them are good I'm afraid to say. A site audit can tell you where you are and help you get on the right path to success!

There has been a lot of change with the method Google as well as other engines evaluate and rank websites on your site. You'll need to determine what the issues are and correct them right away.

One area that you must be concerned about is the user Experience or User Interface that your site can provide. Combine this with a basic issue like not having a secure website with an SSL Certificate. Either could ruin your chances of getting a high rankings, regardless of the effort you put into in creating quality content. If your website is not Mobile Friendly, Google will not judge that your website is up to the latest standards.

Today, you must go deep inside a website and identify problems that can greatly impact the ranking of your website for specific keywords and phrases, as well as how your website compares with your competitors.

How deep should a website audit go? The answer is really deep from the very first page to the end of the page, and examining every page for the elements that are used to create the website. This is all the coding and not just looking at Meta and ALT tags, but also Heading and other tags.

Here are some of the details of what an audit is about

Global Performance Information
These are indicators that will demonstrate your website's health, visibility and reach compared to the rest of the websites globally, nationwide and within the specific field.

Ranking Audit
An audit of Rankings is an assessment of how your website is performing in terms of keywords and phrases. This audit could be further extended by conducting an audit of your ranking in the competitive market which includes an audit of your competitors' ranking. Another audit element can analyze the number of words and phrases on a site rank within the first five search positions as compared to the next 20 or50 positions. This will allow you to identify additional possibilities for optimization for rankings greater than 10.

UI & UX
UI = User Interface and UX = User Experience. This is not an analysis using numbers, but having a well-designed User Interface and a pleasing appearance can be the basis for a successful User Experience. Good User Interface elements that drive a good user experience are clearly defined. Call to Actions, clear comprehension of text, and is the website mobile friendly , just to mention some examples. This is important as search engine can measure the signals of users. When a person after searching for a specific keyword or phrase is happy with a particular website due to a good UI and UX it won't bounce back to search engine. It is likely that they will take action on the website for example, such as buying a product. This drives revenue to the website's owner more often than a website with poor UI & UX. Websites with positive user reviews will rank higher.

Content Overview (On-Page)
Content Analysis is an enormous and important chunk of a thorough analysis of your website. It affects everything visible on your website.

They keyword focus audit analyzes how well you've identified and focused on the keywords people search for to get to your page.

However, good content doesn't stop here. It is also used to evaluate the quality of content by measuring the appropriate number of words in the content, using the correct details to (non-visible) META-related information such as META descriptions, image alt Tags, internal linking, and so on. Also, is the page in good enough condition to be linked to social networks like Facebook and Twitter?

Indexing Overview
Technical analysis like the indexing status of websites is vital because if search engines cannot correctly index the website, it cannot understand the content and meaning of the website.

Indexing begins with choosing the proper pages to index and those not to be indexed. It is important to note that the Google Search Bot has just the tiniest amount of time to index websites. Google's Google Bot just indexes a specific amount of pages of an internet site. The analysis delved into your site to identify the pages that should be indexed and which pages to block in the Google index.

An analysis of links that may be broken is important in order to ensure that users do not arrive at the wrong page. Reaching an error page by clicking on a broken link may result in frustration and discontent for the user. If the user goes back to the search engine result page and performs a subsequent search, Google will view this action as a bad signal for the user.

Linking Analysis Overview (Off-Page)
The Internet is a "web"! It's a vast network of hyperlinks that link from one page on the internet to another. Linking is a two-edged sword. It's crucial that linked resources have a contextual significance to one another. This is why it can bring an advantage for both the user and for the search engine, as well as when it comes to ranking.

An Analysis will check each of the inbound links for significance to the web page as well as their potential toxicity level. This identifies the trust and authority transfer to the specific page. If links are just made to obtain higher ranking they may be viewed as spam by search engines.

A comprehensive, deep audit will reveal all details regarding your website as an in-depth report. This report will be your roadmap to make the necessary adjustments to your site to achieve higher rankings.