Nearly every aspect of our lives, from how we communicate to how we engage in shopping and leisure activities, has been revolutionized by the advent of the internet. Since then, online shopping has been supplanted by the internet. According to the most recent Statista data, 43% of consumers use the internet to access various brands and stores, and the ecommerce sector is expanding quickly and registering double-digit growth. Furthermore, it is anticipated that by 2023, e-commerce will represent 22% of all global sales. 

Retailers can’t afford to run their business through an offline model only, if they want to grow and reach out to new customers. Besides, having an online presence will not only strengthen your brand, but will also create and deliver unique experiences to your users through personalized and uniquely curated services. 

Starting an ecommerce business can be difficult and demanding as it requires a lot of elements to be combined to make it work. However, building an ecommerce website may be simpler than you imagine with these steps and strategies:

Find ecommerce platform that fits your brand

Different ecommerce website designs in New York require different platforms and functionality. One platform may work for you while the other might not. You might choose an open source platform, which is simple to install and easily adaptable. Similar to how SaaS and Headless commerce offer better security and more powerful functionality than open source platforms, if open source is not the right choice for your company.

Identify hosting platform for your ecommerce business in New York

You will need a one-stop destination to store all your data. Hence, it is of utmost importance to select these platforms with great thought as such decisions are a major part of your budget and cost. You can either opt for cloud based or on-premise, each of these platforms have their own pros and cons. However, cloud platforms are more feasible and cost saving as everything is hosted on cloud, offering timely management and security for your ecommerce platforms.

Acquire a domain name

Before starting your journey with ecommerce, you need to decide upon your domain name. This name should be reflective of your brand and its characteristics. A domain name should be simple and easy to remember. For instance, Amazon, a simple and clear cut domain name that speaks well about what they offer. Similarly, try to avoid generic names as much as possible or else your audiences will end up in similar name companies. One way to ensure this is to make use of SEO ranking. Moreover, try to keep domain names as short as possible, somewhere between 6 to 10 characters which will not only be easy to use for ecommerce marketing 

but also for brand recall.

Identify and decide on the theme of your website 

Once you decide your ecommerce hosting platform, the next step to build an ecommerce website is to identify and decide the correct theme that represents your brand and the products or services you offer. One thing that ecommerce web designs must focus on is on user navigation which is an essential part of overall user experience. If your user can’t find what they are looking for, there is a good chance that they will land up to your competitor. Similarly, you need to decide the style and layout of your homepage which should be consistent with your brand.

Add products and their description

Product pages are in fact the most critical aspect of any ecommerce website design is a well designed product page that shows your users what all things you’re offering to them. Make sure you highlight your best products with a detailed product description and a catchy image. However, you need to make sure that images and text itself should be aligned with the platform and the page layout to make it more appealing aesthetically.

Set up payment gateways and methods

A correct payment method is extremely essential to close a sale. Hence, having an easy and secure payment gateway is required to build an ecommerce website. If the payment method is extremely complex, the user might not complete the sale and abandon the cart. Hence, you need to make sure your ecommerce website meets all processing needs of your customers. You can use either of these three options: redirects, checkout on site, and on-site payments whichever suits best for you and your brand.

Define your shipping methods

Once your payment gateway is in place, the next component to focus on is your shipping methods. The first step here is to define your shipping policies whether you are offering free shipping , if not, what the charges will be. Once this is finalized, the next step is to identify and select shipping solutions whether you will be shipping yourself or outsourcing the entire process.

Launch your website

Once everything is in place, the last step is to preview and launch your website, after all a successful launch relies on how well your website performed during the preview and testing phase. A special focus should be on payments, checkout process and products itself to avoid any possible future bugs when your website is live. Along with allowing you the option to correct errors in real time, a tracking system should be in place to ensure that the website performs as planned over the long term.

In conclusion, creating an e-commerce website may be both fun and difficult. An e-commerce website is more than just a storefront for your goods. It's the location where you can design and offer a distinctive experience, luring customers and bringing in money for your business. All you need to ensure long-term success for your organization is the appropriate platform, layout, and marketing plan.