The way Phoenix Media Marketing measures success can vary depending on the goals of the campaign. However, some common metrics used to evaluate the success of media marketing include:

1. Reach: The number of people who have been exposed to the campaign message.

2. Engagement: The level of interaction with the campaign, such as likes, comments, shares, and clicks.

3. Conversion: The number of people who have taken a desired action as a result of the campaign, such as making a purchase or signing up for a newsletter.

4. ROI: The return on investment, which measures the amount of revenue generated compared to the cost of the campaign.

Ultimately, the success of a media marketing campaign is determined by the extent to which it achieves the desired outcomes and objectives of the business.