As per Future Market Insights’ latest revised industry analysis, the global Teeth Whitening Market was valued at around US$ 6.6 Bn in 2022, and is expected to expand at a CAGR of 4.9% over the forecast period (2022-2032).

Cosmetic dentistry, which includes operations like whitening, contouring, space closure, and tooth replacement, is very popular. Teeth can darken over time as a result of smoking, eating certain meals, and constantly drinking tea, coffee, and other liquids.

Thanks to developments in cosmetic dentistry, patients now have additional alternatives that allow them to have healthy, naturally white teeth. Tooth whitening has become one of the most popular cosmetic dental procedures worldwide since it is both economical and efficient. These factors have helped the market for teeth whitening to grow internationally.

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The CDC estimates that 47.2% of Americans over 30 in the US have periodontal disease. Additionally, an increase in dental aesthetic procedures has sparked the creation of novel cosmetic dentistry technologies, and the developed global healthcare infrastructure is actively promoting market growth.

As a result, there are now more licences and permissions for teeth whitening goods accessible on the market, increasing the diversity of products. In order to grow the industry and provide products that comply with regulations, businesses in the market are concentrating on acquiring regulatory licences.

Thus, the market for teeth whitening will expand due to the growing usage of these products.

Key Takeaways from Market Study

• The teeth whitening devices segment accounted for around 40.0% share of total teeth whitening market in 2021, owing to a rise in the awareness for oral hygiene as well as education of people regarding treatment of periodontal diseases through these devices.
• The retail sales segment dominates the teeth whitening market with about 59.0% share in 2021, owed to the increasing need for teeth whitening products.
• North America accounts for the highest share of 32.4% of the global teeth whitening market share in 2021, due to the increased incidence of oral cancer cases, increasing influence of social media, and increase in the number of product approvals in this region.
• Europe is slated to be the second largest region for teeth whitening market, holding a market share of around 25.2% in the global market, in 2021, owed to the presence of a high number of independent dental practices.

“”Increasing incidence of periodontitis and associated diseases, and increasing number of approvals by the regulatory bodies for teeth, are factors set to boost the market over the forecast period,”” says an analyst of Future Market Insights.

Market Competition

In order to diversify their product offerings and increase their geographical presence, leading industry participants in the teeth whitening market are concentrating on the development, introduction, and approval of innovative products.

• American Orthodontics and Ultradent Goods, Inc. established a partnership on February 8, 2021, in which American Orthodontics would exclusively distribute Ultradent’s Opal Orthodontics branded products to orthodontists in the United States.
• Repair and Protect with Deep Repair toothpaste was introduced by GSK Consumer Healthcare in September 2021 to provide a minty and whitening toothpaste for people who have dentine hypersensitivity.

Key Players

Procter & Gamble, Colgate Palmolive, Johnson & Johnson, Unilever, Ultradent Products Inc., Church & Dwight Co., GlaxoSmithKline Plc, 3M Company DENTSPLY international, Henkel AG & Co KGaA Institut Straumann AG, Ivoclar Vivadent AG, Kerr Corp, Phillips, Brodie & Stone, First Medica, TECNO-GAZ SpA, TPC Advanced Technology, and Dent-Mate Co., LTD.

What Does the Report Cover?

Future Market Insights offers a unique perspective and actionable insights on the teeth whitening market in its latest study, presenting a historical demand assessment of 2012 – 2021 and projections for 2022 – 2032. The global teeth whitening market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to the reader.

The teeth whitening market is segmented into two parts based on the product [teeth whitening gels and strips (carbamide peroxide with potassium nitrate and fluoride, carbamide peroxide, hydrogen peroxide), teeth whitening devices (LED curing lights {corded LED lights, and cordless LED lights}, UV lights, halogen lights), oral care products (toothpastes (whitening, sensitivity), mouthwashes, and others], distribution channel [institutional sales (dental hospitals, dental clinics, and group dental practises), retail sales (retail pharmacy, drug stores, hypermarket/supermarket, and online sales)], across seven key regions of the world.

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Teeth Whitening Market by Category

By Product:

• Teeth Whitening Gels & Strips
  • Carbamide Peroxide with Potassium Nitrate and Fluoride
  • Carbamide Peroxide
  • Hydrogen Peroxide
• Teeth Whitening Devices
  • LED Lights
    • Corded LED Lights
    • Cordless LED Lights
  • UV Lights
  • Halogen Lights
• Oral Care Products
• Others

By Distribution Channel:

• Institutional Sales
  • Dental Hospitals
  • Dental Clinics
  • Group Dental Practice
• Retail Sales
  • Retail Pharmacies
  • Drug Stores
  • Hypermarket and Supermarket
  • Online Sales