Don Miller is the founder of StoryBrand, a marketing framework that has helped countless businesses clarify their messaging and connect with their target audience. The StoryBrand framework is based on the idea that businesses should position themselves as the guide in their customers' stories, rather than the hero. By doing so, businesses can help their customers overcome their challenges and achieve their goals, while also achieving their own business objectives.

The Don Miller StoryBrand framework consists of seven key elements: the hero, the problem, the guide, the plan, the call to action, the success, and the failure. Let's take a closer look at each of these elements and how they can be used to create compelling marketing messages.

The hero: In the StoryBrand framework, the hero is the customer. It's important to understand that customers don't see themselves as supporting characters in your story. They see themselves as the hero of their own story, and they want to work with businesses that can help them achieve their goals.

The problem: Every hero has a problem that they need to solve. In marketing, it's important to clearly identify the problem that your customer is facing, and to position your business as the solution to that problem.

The guide: The guide is the business that can help the hero overcome their problem. In the StoryBrand framework, it's important to position your business as the guide, rather than the hero. By doing so, you can establish trust with your customers and position yourself as an authority in your industry. 

The plan: Once the hero has identified the guide, the guide needs to provide them with a plan for how to solve their problem. The plan should be simple and easy to understand, and it should show the hero how they can achieve their goals with the guide's help.

The call to action: The call to action is the step that the hero needs to take in order to start working with the guide. It's important to make the call to action clear and compelling, and to remove any barriers that might prevent the hero from taking action.

The success: Once the hero has taken action and started working with the guide, it's important to show them how they can achieve success. This can be done through testimonials, case studies, and other forms of social proof.

The failure: Finally, it's important to show the hero what will happen if they don't take action and work with the guide. This can create a sense of urgency and encourage the hero to take action.

The StoryBrand framework has been used by businesses of all sizes to clarify their messaging and connect with their target audience. By positioning themselves as the guide in their customers' stories, businesses can establish trust, build relationships, and ultimately achieve their business objectives.

One example of a business that has successfully used the StoryBrand framework is the online retailer Huckberry. Huckberry used the StoryBrand framework to clarify their messaging and position themselves as a guide for their customers. By doing so, they were able to increase their email open rates by 220% and their click-through rates by 1,200%.

Another example is the software company Infusionsoft. Infusionsoft used the StoryBrand framework to clarify their messaging and create a more compelling website. By doing so, they were able to increase their website conversion rate by 300%.

The StoryBrand framework can be applied to any type of business, from small startups to large corporations. By following the seven key elements of the framework, businesses can create marketing messages that are clear, compelling, and effective.

In conclusion, Don Miller's StoryBrand framework is a powerful tool for businesses looking to clarify their messaging and connect with their target audience.