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NEW QUESTION 38
A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

• A. Ask members which types of tools and content they want more of.
• B. Research and change the content types to align with the demographics of all community members.
• C. Increase engagement-type posts and use only new content to create engagement.
• D. Repurpose content by reviewing and recycling previous posts.

Answer: B

NEW QUESTION 39
A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

• A. Tag influencers to share the content and campaign hashtag
• B. Create targeted posts and ensure the content and tone are inclusive
• C. Create a social media account for the new product
• D. Change content strategy to target male followers during launch

Answer: B

NEW QUESTION 40
A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

• A. Comment on competitor posts so that their community learns about the new line.
• B. Run targeted ads across all the platforms that the brand uses.
• C. Ask community members to create a post and tag several friends.
• D. Invite fashion influencers to promote the new line during a live launch.
• E. Start new social media accounts to target the new demographic.

Answer: B,D

NEW QUESTION 41
A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

• A. Approve the post with a warning to the celebrity
• B. Approve the post and close commenting to prevent political discussion
• C. Adjust the rules to allow political content and generate more group engagement
• D. Treat the celebrity according to the policy of the group
• E. Decline the post with feedback to educate the celebrity on the group policy

Answer: D,E

NEW QUESTION 42
A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)

• A. Create posts to encourage people to sign up and have moderators answer any questions.
• B. Start a secret group for people doing the challenge and post everything there.
• C. Message new members and invite them to participate in the challenge.
• D. Highlight past photos and success stories and tag members who have joined past challenges.

Answer: A,D

NEW QUESTION 43
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