Ask anyone running a business today, and they'll tell you the fierce competition goes for every industry or profession. As a result, marketing has become more critical than ever, and becoming an author is an increasingly popular approach. Running a book promotion campaign gets you significant visibility, and as you're promoting your book, your business receives a lift concurrently. It's a far more viable approach than seeking business PR without a book. The media and online influencers view published authors with higher regard, and it's as simple as your book making you newsworthy.

Reputation and credibility are two important words that summarize an author's influence. Your book helps you be seen as an expert in your field, known for significant knowledge and expertise. It also matters less these days how your book was published, and high-quality self-published books compete well against those from traditional publishers. Thought leadership is an increasingly important concept for personal and business visibility, and becoming an author helps. It can lead to interview requests, invitations to speak at professional conferences and trade shows, and greater online visibility.

The media coverage from a well-planned and successful book launch publicity campaign can have short and long-term benefits. The credibility you gain when you appear on television or are quoted in an article is significant. When you repurpose the media coverage, there is an immediate lift from the publicity and the long-term gain. It can be included in bios and descriptions of you or your business. It's also an excellent idea to repost links to media coverage on your social media. When you are mentioned, it implies an endorsement that people find impressive. Your book PR campaign opens those doors.

Relationship building can be crucial to business success, and your media contacts are yours to keep forever. Wise authors nurture and maintain those relationships and often find themselves on the receiving end of future requests for comments and interviews. Also, the news of your book's launch has a finite time frame, your stature as an author stays with you forever. Consider writing a book if you want to turbocharge your career and business. If you decide to go for it, select a book topic that readers and the media will find exciting. Then you'll have a built-in audience for your writing.