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NEW QUESTION 23
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

• A. Who the offer come from
• B. When to send the email
• C. What the offer will be
• D. How to determine engagement

Answer: C

NEW QUESTION 24
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

• A. There is a Master Detail Relationship from Contact to Shipment.
• B. An Apex Trigger is created on the Shipment object.
• C. The Shipment object is on the Account Related List.
• D. The Shipment object requires a Lookup to Lead or Contact.

Answer: B,C

NEW QUESTION 25
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?

• A. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
• B. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
• C. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
• D. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer

Answer: C

NEW QUESTION 26
The customer has the following requirements for storing engagement data in their data warehouse:
*All email open and click activity must be pulled daily from Marketing Cloud.
*Output files must meet the specific requirements for the data warehouse.
*All the activity must be provided via SFTP in one file.
Which automation workflow meets the customer requirements?

• A. SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity
• B. Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity
• C. Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity
• D. Report activity that generates Recent Send Summary report > Report delivered directly to SFTP

Answer: A

NEW QUESTION 27
Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder.
What are two consequences of this change? Choose 2 answers

• A. One of the data extensions must be deleted from the attribute group in order to change the cardinality.
• B. A contact may NOT show up in the filter based on one of the data extensions.
• C. All filters created before will adapt automatically to the new cardinality.
• D. All scheduled sends using a filter based on one of the data extensions should be reviewed.

Answer: B,D

NEW QUESTION 28
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