The global demand for potato protein market value is expected to reach US$ 249.1 Million by 2032, rising at a CAGR of 7.5% for 2022.

The global potato protein market is expected to reach US$ 128.9 Mn by the end of 2029. According to Future Market Insights (FMI) study, the market will show a steady rise at 4.3% CAGR between 2019 and 2029. According to the report, the rising demand for healthier and plant-based food alternatives will stoke the market's growth.

The report offers a comprehensive insight into the market. It covers key growth drivers, restraints, opportunities, and prevailing trends. It uses unique research methods to offer the most accurate analysis of the market. The report profiles some of the leading market players and examines the impact of their growth strategies on the overall market.

“In the coming years, the potato protein market will gain impetus from the rising demand in developed regions. The rising demand for healthier meat alternatives and inclination towards plant-based protein will increase potato protein sales in regions such as North America, Europe, and Latin America,” said a lead analyst at FMI.

Increasing Application in the Food and Beverages Sector to Boost Growth

Potato protein is widely used in infant formulas, food supplements, and dairy products. Therefore, the increasing consumption of dietary protein will bode well for the market. Furthermore, the market is expected to gain from the expansion of the food industry. Because countries such as China, India, and Brazil exhibit high food demand, they are identified as some of the most lucrative markets for potato protein. In addition to this, the rising health consciousness among consumers will enable growth in the market.

Who is winning?

Some of the leading players operating in the potato protein market are (Avebe, Tereos, Agrana, Roquette, Omega Protein, Pepees Group, Emsland Group, Meelunie, KMC Ingredients, Südstärke, AKV Langholt, PPZ Niechlow, and others.

As a result of increasing competition, potato protein manufacturers are focusing on expanding their product portfolio and improving sourcing processes. Their expansion strategies are further aided by agreements between them and local players across emerging markets. These companies are particularly focused on catering to changing consumer preferences across various applications.

In addition to this, mergers and acquisition remain a popular strategy among market players. Companies intend to expand their regional footprint through strategic collaborations.

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