Search engines replied with the aid of using growing greater complicated rating algorithms, contemplating extra elements that had been greater tough for site owners to manipulate. Companies that appoint overly competitive strategies can get their customer web sites banned from the hunt outcomes. In 2005, the Wall Street Journal said on a agency,  Search Engine Optimization – SEOTraffic Power, which allegedly used excessive-danger strategies and failed to reveal the ones dangers to its clients.[11] Wired mag said that the identical agency sued blogger and search engine marketing Aaron Wall for writing approximately the ban.[12] Google's Matt Cutts later showed that Google did in truth ban Traffic Power and a number of its clients.

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