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NEW QUESTION 26
The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub on its website to promote new offers to each customer.
Place the events in the sequential order.

Answer:

Explanation:

NEW QUESTION 27
U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.
What does the increase in the propensity value most likely indicate?

• A. Similar customers have shown interest in the offer.
• B. Similar customers have purchased other offers.
• C. Similar customers have ignored the offer.
• D. Similar customers have rejected the offer.

Answer: A

NEW QUESTION 28
MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?

• A. Create a decision strategy at the Issue-level.
• B. Set contact limits for both the groups.
• C. Enable an engagement policy for the second group.
• D. Map a real-time container to the Top-level or Issue-level.

Answer: A

NEW QUESTION 29
Myco, a telecom company, uses Pega Customer Decision Hub to present offers to qualified customers. The business recently decided to send offer messages through the email channel. The Design department has designed an email treatment which includes dynamic placeholders.
As a decisioning consultant, what do you use in order to test the visualization and the rendering of the email content, including replacing of the placeholders with customer information?

• A. a seed list from the Test Message tab
• B. preview section from the email content editor
• C. schedule an outbound run with a limited number of customers
• D. a list of customer email addresses from the Test Message tab

Answer: A

NEW QUESTION 30
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