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NEW QUESTION 43
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

• A. Existing users will create additional Contacts in Marketing Cloud.
• B. All mobile app users will create additional Contacts in Marketing Cloud.
• C. User device data is unavailable in Contact Builder for up to 24 hours.
• D. Newly registered users will create additional Contacts in Marketing Cloud.

Answer: D

NEW QUESTION 44
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?

• A. Analyst
• B. Administrator
• C. Content Creator
• D. Data Manager

Answer: D

NEW QUESTION 45
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customers' expiration date is included in the data file.
What component should the customers' solution include? (Choose three.)

• A. Data Filter
• B. Template-based emails
• C. Suppression list
• D. Triggered Send
• E. Automation Studio

Answer: A,B,E

NEW QUESTION 46
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend
What action should be taken to increase subscriber engagement?
Choose 2 answers

• A. Adopt a Cart Abandonment Email Campaign.
• B. Increase the use of dynamic content in emails.
• C. Increase volume of emails to a wider audience.
• D. Introduce more identity verification steps in check out process.

Answer: A,B

NEW QUESTION 47
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