The global winter wear market is estimated at USD ~285 billion in 2022 and is projected to reach USD ~295 billion by 2027, at a CAGR of 4.7% from 2017 to 2021.

To lessen the volatility of raw material prices, restrain the rise of the market’s volume, and satisfy the rising demand for premium brands, manufacturers are concentrating their efforts on premiumizing their current winter wear brands.

The expansion of the winter clothing industry is primarily attributable to climate change. Many businesses are looking at ground-breaking technology to enhance the quality and efficiency of their products in preparation of warmer winters and record-breaking winter temperatures.

When the temperatures start to drop, sales through retail and online channels are projected to increase. Gap Inc., for example, introduced the “Hill City” menswear brand in 2018 to meet increased demand for premium men’s gear that combines highly technical fabrications, style, and high performance throughout the winter months.

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The cold-weather recreation sector in America, according to Climate Central, has a particularly strong stake in warmer winters. For sports ranging from downhill skiing to ice fishing and outdoor ice hockey, low temperatures, plenty of snowfall, or both are required. The US economy earns billions of dollars each year from winter recreational activities. In terms of the country’s cultural legacy, winter sports are also noteworthy.

Nowadays, the younger generations are getting attracted to recreational activities such as hiking, fishing, snow skating and many other winter sports. In order to play or take part in winter sports the consumers are expecting high branded winter wears.

Furthermore, firms in the winter wear industry are focusing their efforts on increasing the value of their products. For example, in November 2018, Oros Apparel released Solarcore insulation, a space-based insulation that makes one of the warmest winter jackets in the market. The company utilized aerogel material technology, which was initially designed for NASA spacesuits, to make innovative winter wear gear.

Who is Winning?

Leading manufacturers of winter wear are focused on aggressive promotional strategies and advertisements that have driven sales growth of winter wear globally.

Major players present in the winter wear market are Nike Inc., Aero Group, Fenix Outdoor Group, Wintergreen Northern Wear, Helly Hansen Company, Forever 21, Inc., J.Crew Group, Inc., American Multinational Corporation Gap Inc., Zara SA, Patagonia, Inc., Columbia Sportswear Company, Gap Inc., and VF Corporation among others.

Impact of COVID-19 on the Market

As a result of the covid-19 outbreak, various sectors and locations faced a temporary standstill. The economic downturn impacted both the supply and demand sides of the industry. Apart from that, it had a significant impact on consumer purchasing behaviour, as a significant number of customers shifted from impulsive to thoughtful spending, influencing the winter clothing business to some extent.

The global outbreak of covid-19 ushered in a period of unprecedented trade disruption. Consumers acquired short-term habits that, in some cases, have become permanent as a result of the pandemic. The transition to digital was the most major behavioral change that happened as a result of the epidemic.

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