SEO or search engine optimization is considered to be the best process of optimizing the content of the page with attractive keywords in order to increase the traffic on your website. The traffic visiting your website in this way is totally unpaid and is the result of your good writing work. There is another alternative to increase the traffic in which the advertiser is required paying the traffic on the basis of pay per click.

It is becoming very difficult to compete with your competitors in the search engines. The solution to this is to optimize the content of your page with less competitive keywords in the initial stage. You need to search for the niche which is profitable and has less competitive keywords. For further help, use the Keyword Suggestion Tool of Google in order to increase your keyword list.

You can look for SEO firm to optimize your page content. While choosing a quality SEO firm, there are some elements regarding the search engine rankings that should looked upon. The SEO firms should use white hat SEO on-page and off-page optimization tools and techniques. The white hat means that the firms make active use of SEO techniques and Google's algorithms.

The SEO services usually offered by the SEO firms regarding on-page SEO techniques are analysis of the targeted keywords, optimization of the internal website links or back links, title and description of the content, provide images relating to the content that are SEO friendly, Google XML sitemap and ensures proper JavaScript code.

Similarly, the SEO firms also provide off-page SEO techniques such as increase in the number of inbound links, relevant exchange links (reciprocal), one way inbound link to homepage, posting the articles to great site blogs having keyword-oriented content, article submission to famous article directories, maintaining social networking in Twitter, LinkedIn, Facebook and many more. These firms should also maintain the reports of SEO analysis of the competitors of your choice so that you can check out your mistakes and progress in the right direction.