The global martech market size reached USD 245.64 Billion in 2021 and is expected to register a revenue CAGR of 44.4% during the forecast period, according to latest analysis by Emergen Research. Increasing digital transformation, rapid technological advancements, and steady shift in consumer behavior with changing technological trends such as omnipresent communication are some key factors driving market revenue growth. Major companies have shifted focus from customer acquisition to customer retention and growth, especially following the COVID-19 pandemic and lockdowns, whereby consumers rapidly transitioned to online channels for information, connections, and entertainment. Increasing customer engagement on online channels and high demand for superior quality experience, which requires intelligent handling solutions and secure collection of customer data, are some of the other major factors driving revenue growth of the market.

The all-encompassing report on the Martech market projects the prospective growth of the industry. It gives and extensive analysis of the market size, share, demand, trends, gross revenue, total earnings to draw a forecast of the growth in the years 2020 to 2027. The study estimates the potential growth of the industry and the factors responsible for the expansion of the business. The study highlights the driving forces, restrains and hurdles for the growth of the market.

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The leading market contenders listed in the report are:

Apple, Google, Microsoft, Qualcomm Technologies, Inc., Estimote, Inc., Zebra Technologies,  InMarket, Tackle.io, Foursquare, and Unacast

Key reasons to buy the Global Martech Market report:

1. The latest report comprehensively studies the global Martech market size and provides useful inference on numerous aspects of the market, such as the current business trends, market share, product offerings, and product share.
2. The report offers an insightful analysis of the regional outlook of the market.
3. It offers a detailed account of the end-use applications of the products & services offered by this industry.
4. The report holistically covers the latest developments taking place in this industry. Therefore, it lists the most effective business strategies implemented by the market rivals for ideal business expansion.

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Market Segmentations of the Martech Market

• Application Outlook (Revenue, USD Billion; 2019-2030)

  • Digital Marketing
  • Offline Marketing
  • Others

• Product Outlook (Revenue, USD Billion; 2019-2030)

  • Social media tools
  • Content marketing tools
  • Rich media tools
  • Automation tools
    1. Data & analytics tools
    2. Sales enablement tools

• End-Use Outlook (Revenue, USD Billion; 2019-2030)

  • Information technology
  • Retail & e-commerce
  • Healthcare
  • Media & entertainment
  • Sports & events
  • Banking, Financial Services, and Insurance (BFSI)
  • Others

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Regional Outlook of the Martech Market

The global Martech market has been categorized into several important geographical regions, including North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In this section, authors of the report have studied the presence of the global Martech market across major geographies. Moreover, the estimated market share, market size, revenue contribution, sales network and distribution channel, and other crucial elements of each regional segment have been detailed in the report.

Key reasons to buy the Global Martech Market report:

5. The latest report comprehensively studies the global Martech market size and provides useful inference on numerous aspects of the market, such as the current business trends, market share, product offerings, and product share.
6. The report offers an insightful analysis of the regional outlook of the market.
7. It offers a detailed account of the end-use applications of the products & services offered by this industry.
8. The report holistically covers the latest developments taking place in this industry. Therefore, it lists the most effective business strategies implemented by the market rivals for ideal business expansion.

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Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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