The global Baby Powder Market is anticipated to surpass a valuation of US$ 1.44 Bn through 2029 and increase at a rate of around 5.20% CAGR. Significant market tailwinds are being produced by consumers’ shifting preferences for organic components in baby talc. As a result, the market’s overall revenues increased 5% in 2022 over the previous year.

Numerous research over the previous few years have suggested that talcum powder poisoning can occur when talc-based baby powder is breathed. When talc is ingested, symptoms include fever, coughing, twitching, difficulty breathing, collapsing, convulsions, and even death. As a result, producers are substituting plant-based ingredients such cornstarch, arrowroot, rice powder, baking soda, and tapioca starch for talcum as the foundation component.

For instance, Johnson & Johnson Company, the market leader in baby powder, expanded their line of products by introducing three variants of baby powder that are corn-starch-based.

Developing Countries to Offer Lucrative Opportunities
For the past decade, developed countries dominated the baby powder market owing to product availability and awareness among consumers. However, this trend is shifting towards the emerging markets. Countries such as Niger, Uganda, and Nigeria, are anticipated to have the highest birth rates in the forecast period. Therefore, the Middle East and Africa is considered a highly lucrative market for manufacturers of baby powder.

Moreover, countries such as China and India have a massive population, out of which approximately 20% are babies. Generating general awareness among the population in such developing countries is expected to create numerous opportunities in the current market scenario.

Who is Winning?
Some of the key players operating in the baby powder market are Artsana Group, Asahi Group Foods Ltd., The Burt’s Bees, California Baby, Chattem, Inc., GLÜKi Organics, Johnson & Johnson, Kimberly-Clark Corp, Libero, Lion Corporation, Mamaearth, Mann & Schröder GmbH, Mee Mee, Mothercare, Oriflame Holding AG, Osotspa Company Limited, Pigeon, Prestige Consumer Healthcare, Inc., Procter & Gamble Co., PZ Cussons, Surefil an Abaco Partners Company, The Himalaya Drug Company, Wakoda, Wyeth, and others.

Several prominent and emerging market players are significantly investing in research and development activities to introduce new corn-starch based baby power. Besides this, global market players are acquiring the small scale and new entrants in the market those are offering either herbal products or organic products. They are also willing to spend more on promotion and marketing of products through pediatricians and doctors. This way consumers develop a belief on the safety of the products.

Information source:
https://www.futuremarketinsights.com/reports/baby-powder-market

Related：

Talcum Powder and Asbestos
Johnson & Johnson

Baby Powder Lawsuit Updates