If you are considering selling on Amazon or are already selling on Amazon then you should already know that good product images are one of the key things to get sales on Amazon. And not just “good” product images. You need to really think through what captures customers’ minds and make them want to buy your product. In this post we’ll talk about how to take Amazon product photos and stand out from your competitors.

Before we dive in, let’s talk about what you need to know before taking your product images and make sure you get the best outcome.

When you are selling on Amazon then before taking your product images you should analyze your competitors and see how they have done it. Look at following things:

1. Main image – how have they taken their main image? What do they display? Do they have a package on the main image? Is there a way how you could stand out and make your main image more attractive? Look at all the top listings on Amazon in your category and analyze them.
2. Second image should get right to the point of what your product is, what it does and how it is doing it better than your competitors. For that, analyze your competitor listings and see if there’s a way to stand out on Amazon?
3. Comparison table – Do your competitors have it? If they do then what are they comparing? Is there anything that is left out and you could use yourself?
4. What’s in the box? Make sure you add everything and leave an impression that customers really get their money’s worth when they buy your product.
5. How to use the product – This is also extremely important. You need to show in steps how the product works and what are the benefits when using it.
6. Lifestyle image 1 – Lifestyle images need to be professional and speak to your target audience – whoever that is. Hire professional models for that to get the best results. If you don’t have the budget for that then you could get away with family and friends. Be creative and find the best solution for your business. Also look at your competitors and see how they have done it. How can you do it better?
7. Lifestyle image 2 – It’s always good to have more than one lifestyle image on your product listing.
8. Before and after photo – If your product solves a certain problem then make sure you add a before/after photo to your listing.
9. Any other special things that you could bring out? For example designed in the USA, manufactured in the USA or anything else? Really think it through and find the best solution for your Amazon listing.

Mistakes People Make When Taking Amazon Product Images

Below are some of the crucial mistakes that Amazon sellers make when starting out. A lot of people actually don’t know how to take product photos for their Amazon listings and fail in their business because of that. We hope that these points save you from some of these mistakes.

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