Facebook connects millions of businesses, both large and small, with their customers. Over 2.5 billion individuals log on to Facebook monthly to interact with friends and family or learn about topics that interest them. 

The recently published State of Small Business Report by Facebook reveals that 55% of small businesses use digital tools to engage and create a meaningful connection with clients. Following this study, the platform unveiled a slew of new tools and features aimed at helping businesses engage better with their customers online and raise their brand awareness. 

Building Brand Awareness

Growing your social media presence is one of the first steps in making your brand more well-known. You can use Facebook to increase the number of individuals who are familiar with your products and services. Having an active Facebook presence and marketing keeps people interested in your company. And the new Facebook tools now enable the best practices for increasing your audience and engagement.

The revised 2021 Facebook Pages experience allows the brands to manage their communities and access the insights/ content of the competitors through the Facebook app itself. Brands can use the platform as their company profile to automate common actions such as commenting, posting, and liking.

Once a user has checked out or lingered on a post or Page, they can integrate it with a dedicated feed of listings relevant to the kind of post they are interested in. Facebook also recommends using the Professional Dashboard for saving time managing your business account. Professional Dashboard acts as the shortcut medium for accessing the key tools as well as actionable Page Insights. It gives the administrators task-based permissions so they can keep track of who has access to their Page. All of these attributes contribute to both brand and audience building. 

Reaching More People 

It is critical to reaching out to those who are not familiar with your company for increasing exposure. Utilizing the Facebook tools can market your business directly from your Page, allowing new people and customers to discover your brand. The new feature for Lead Ads, Conversion Leads, helps the administrator optimize functionality over volume or reach. It also allows you to link your CRM data to your Facebook account.

Conversion Leads optimizes the Page conversion rate and allows the brand to get the most from every dollar spent on PPC by locating the tipping point that persuades the greatest number of your prospects to take action. Facebook has added the ability to convert Lead advertising into Messenger templates to foster higher lead volume. Advertisers can now also include a Call Now CTA button in their ads. Facebook’s new ‘Call Ads’ allows advertisers to have real-time customer communication with lowered call costs and improved overall performance.

Improved Audience Engagement Features 

You can create Stories and schedule them for release on Facebook and even Instagram within the app. The content calendar in the Business Suite app also displays your planned posts, giving optimal freedom for planning a social media engagement strategy.

Conclusion 

There are no two firms alike, which is why Facebook is designed to assist the brand in achieving its objectives. Partnering with an experienced social media marketing agency in Adelaide can accelerate finding new clients and cultivating long-term connections with them. If your company does not have a prominent and engaging social media presence, you are skipping out on one of the most cost-effective marketing strategies available. You can boost your efforts with top social media marketing agencies in Adelaide to establish brand identity and connecting with your social media-savvy community.