What Is "Black Hat SEO"?

Black Hat SEO is a practice used to boost a website's rating in search engine results. Black Hat SEO is unethical since it artificially increases a website's rating in search engine results. It manipulates the guidelines set by search engines to get high rankings.

Black Hat SEO Techniques

There are many techniques used to get a high ranking but bear this thing in mind, sustained use of Black Hat SEO techniques can damage your ranking in search results instead of improving them.

Some of the most common Black Hat SEO techniques used are:

• Keyword Stuffing
• Cloaking
• Duplicate Content
• Paid Links
• Private Blog Networks

1) Keyword Stuffing

Keyword stuffing refers to the practice of inserting a large number of keywords in your content in an attempt to increase page ranking in search engine results. Excessive and irrelevant use of keywords can create a bad experience for a user. 

Google has its own method for ranking websites, and it does not rank keyword-stuffed material. So instead of overusing a keyword in your content, do keyword research to find what people are looking for.

2) Cloaking

Cloaking refers to presenting one piece of content to users and different pieces of content to search engines. It is done in order for content to rank for a variety of irrelevant terms. It gives the user different results than they expected, which is a violation of the Google Webmaster Guidelines.

3) Duplicate Content

Duplicate content means copy-pasting the same content that is available on other sites. The search engine wants unique content on each site, so you can be penalized if your site contains duplicate content. You should always use plagiarism checker tools to check for duplicate content.

4) Paid Links

Google's Webmaster Guidelines prohibit any link that is intended to influence a page's ranking. If Google finds out about this, both the buyer and the seller could get in trouble. So you should not ask any other website to link your site.

5) Private Blog Networks

A private network blog is created to link to another website in order to boost its search visibility. Each private network blog links to a site they want to boost in search results. If a search engine discovers your website is using a private blog network, you might face significant penalties.

What is "White Hat SEO"?

White Hat SEO is an approved search engine optimization technique to increase a website's position on the Search Engine Result Page (SERP). White hat SEO refers to a technique that functions within the rules of search engines.

This technique boosts the website's ranking without the use of any unethical tactics. It is important as it is according to Google Webmasters Guidelines and helps in ranking your site based on Google’s algorithm.

White Hat SEO Techniques

Some of the most popular White Hat SEO techniques are:

• Adhering to Google Webmasters Guidelines
• Creating Unique and high-quality content
• Keyword Research
• Natural Use of Keywords
• Quality Link Building

Black Hat SEO Vs White Hat SEO

The two most common approaches for optimising your site content so that it appears in search engine results are black hat and white hat SEO. The difference between Black Hat SEO and White Hat SEO lies in the techniques and methods used to achieve high rankings.