'Time is of the essence.' How many times have you heard that? You might even say that it is so cliché. Still, you cannot deny the fact that time is a very precious commodity (especially in these fast-paced times). One of the main reasons why podcasts are becoming so popular these days is because they are a time efficient way of getting a message across to an audience.

Recent research revealed that most people listen to podcasts while engaging in other activities such as driving or during a workout. This makes them quite easy to consume. For most people, a podcast provides something to do, while they do another thing; for example, itsaboutdog  , cooking or babysitting. Someone could actually learn something new while taking out the trash or catching up on the latest celebrity gossip while out for a jog!

Compared to television, which takes up so much of your time and does not allow much room for multitasking, podcasts are flexible. Ideally, podcasting can serve as a distraction for mundane activities such as commuting or waiting at the doctor's office. People are no longer slaves to radio or television schedules. Listeners now call the shots, and they can listen to whatever they want, wherever they want and whenever they want. And that is awesome!

Many people, just like you, have created brand new careers and income streams by entering the world of podcasting. Research also shows that 50% of people have listened to at least one podcast. In this article you will discover three reasons why podcasting is the hot new kid on the Block.

Versatility

It is easier now than ever before to share your ideas, thoughts or visions with the world through podcasting. After all, it is arguably the number one communication medium on the planet right now. All the listener has to do is download your podcast to their phone and then listen at their own convenience. They can fast forward, rewind or replay episodes as many times as their hearts desire.

While there are different types of podcasts, generally the goal is the same: To communicate with an audience. The objectives or the end results may vary a bit. They can be any one of the following: