Do you want your website to rank higher in google search? Here is the simplest way to do it. Have you heard of search engine optimization? Well, it is the best strategy to optimize your website. Search engine optimization is a type of digital marketing which optimizes the webpages to rank higher in search engines like google. Search engine optimization mainly relies on keywords research, on-page SEO, effective content writing and link building. There are varieties of ways to create traffic to our website. Although, the effective way to boost traffic to our website in search engine optimization. It is not only a stable strategy, but also consistent. TYPES OF SEO MARKETING On-page SEO On-page search engine optimization is a process of optimizing the content of the website. It includes images, videos and text. Because, it actually ensures search engines & visitors to comprehend what our blog is about. It will assist the search engines to determine if your content is of high-quality, which in turn helps to rank your website in search engine result pages. The on-page SEO relies on the keywords we use, images, the relevance of the topic, slug in the page URL etc. 2. Off-page SEO SEO marketing doesn’t confine only to your website. There are other ways to boost your search engine rankings. Off-page SEO is involved by building back links. By receiving relevant and highly qualified backlinks, you can boost your domain authority. Back links are simply links on other websites points to your website. Moreover, when you have more backlinks, search engines will interpret your website as reputable. 3. Technical SEO Technical SEO is the process of optimizing your website for search engines. It also helps to improve user experience of your website. Suppose you have put all your SEO efforts, but there are problems with your technical SEO. Then your SEO efforts will go in vain. So, technical SEO is a much crucial factor in SEO marketing. Let me tell you how to do SEO in simple 4 steps. * Research for the suitable keyword. * Creatively make a data-driven outline * Boost link building. * Write the post. Know More : https://zaidymedia.com/why-your-business-needs-seo-marketing/