Google Ads Keyword Match Types: How it Works? Keyword match type tells Google how to relate your advertisements to users’ queries. Correct selection of keyword match type increases the ROI of Google Ad campaigns by minimizing unqualified traffic. Keyword match type is a parameter that decides the limits for appearing your ads in response to the particular set of queries. #Googlematchtypeupdate #GoogleKeywordPlanner #PPCpackages #PerformanceMax #GoogleAdRank #GoogleAdsKeyword #GoogleAdsKeywordMatchTypes #GoogleAdcampaigns https://www.samyakonline.net/blog/google-ads-keyword-match-types/