Creativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections that others don’t see. And sometimes, those connections lie at the bottom of a rabbit hole. In competitive analysis, rabbit holes are often dismissed as distractions. They pull analysts away from their main tasks. But the truth is, these rabbit holes are your...
This is a crucial mantra in market or competitor analysis. Retracing your steps is a methodical way to find insights. Use it to find out where your strategy failed or why a competitor outmanoeuvred you.
Let’s break it down:
Where Did You Start?
Always begin by revisiting the assumptions you had at the outset. What market conditions did you expect? What competitive moves did you predict?...
This is a crucial mantra in market or competitor analysis. Retracing your steps is a methodical way to find insights. Use it to find out where your strategy failed or why a competitor outmanoeuvred you.
Let’s break it down:
Where Did You Start?
Always begin by revisiting the assumptions you had at the outset. What market conditions did you expect? What competitive moves did you predict?...
Creativity in competitive intelligence isn’t about reinventing the wheel. It’s about making connections that others overlook, and that’s where the real value lies. At its core, competitive intelligence is a strategic process. This week, we ask how creativity and context drives your strategic advantage.
It’s gathering data, understanding market forces, and interpreting...
When conducting competitor or market analysis, it’s important to use competitive intelligence thinking. It’s easy to fall into two camps:
Inside the work
Outside the work
However, the real advantage lies in understanding how these two things interplay.
Inside the Work
Inside the work is all about being deeply embedded in your day-to-day operations. You’re focused on...
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