Five Must Have KPIs for B2B Marketing Reports   The ways of B2B marketing KPIs & reports have been changing rapidly in the past few years. How can marketers measure their campaign impact with greater accuracy? If you’re a B2B marketer, you’ve been on a rollercoaster ride for the past few years. The pandemic temporarily halted in-person events, a major source of leads for...

Top SEO Keyword Research Mistakes to Avoid in 2023   Still ignoring long-tail keywords and user intent? Discover the top 7 most dangerous SEO keyword research mistakes you should avoid in 2023. SEO Keyword research mistakes 2023 can creep into our work like fleas on a poodle. Then we are left scratching our heads, wondering where we went wrong.   You are not a hack. I have no doubt...

The Martech Industry: Today & Way Forward   Martech is driving growth for organizations today. How crucial is it for companies to have Martech solutions in place to have a competitive edge? In the post-pandemic era, the world is experiencing transformation in all industries. Digital transformation has revolutionized nearly every aspect of business, including marketing. Competitive...

Focus on Value Alignment Influences Customer Loyalty   The key to customer retention in today's acutely aware world is the alignment of brand value with customer values. The world is evolving, and so are we. Today, we’re more acutely aware of the environments we live in, and the impact brands have within them. This awareness has not only made its way into the consumer landscape, but...

Why You Need an Alternative to Google Analytics?   Data and insights are the most valuable currency in your organization – but how valuable is your analytics if you can’t action them right away? It’s official – Google is now calling time on its Universal Analytics (UA) tool. Challenges associated with EU privacy now mean that Google is sunsetting its UA in favor of...

Everything you need to know about Native Advertising   Native Advertising is the most effective form of advertising out there. But how can you get the most bang for your buck? Native advertising is like camouflaging; you make your ad look and feel like the rest of the content on a webpage or social media. These ads don’t interfere with user experience, and users don’t tune them...

Customer Data Platforms: What It Is and Isn’t   What is a Customer Data Platform (CDP)? - Every organization defines CDPs in a different manner mainly including or excluding certain features. Within our teams, we define CDP as a centralized, cloud-based solution that helps organizations understand their customers and enable personalized, consistent & real-time experiences across...

Top Marketing Automation Trends for 2023   Marketing automation is a must-have for any business seeking to scale its operations. What are the most popular marketing automation trends for 2023? Marketing automation has emerged as a common tool for organizations over the past several years, and its use is only growing. The role and advantages of marketing automation for businesses are...

Best Christmas Digital Marketing Ideas for Businesses   Feeling out of sight and worrying about how your brand will shine? Just relax back and have yourself Merry Little Christmas Digital Marketing Ideas! Christmas is the perfect time of the year to try your hand at some marketing campaigns. As people are usually very receptive during the holiday, businesses do not need big advertisement...

Strategize Your Marketing Campaigns for Christmas   Christmas is the best time for marketers to increase sales conversions. How can one strategize their Christmas marketing campaigns for this holiday season? The holiday season is here and everyone is gearing up for the customs that come with this festive season. It is a perfect opportunity for marketers everywhere to leverage this occasion...