WhatsApp is a versatile conversation platform subjected to its ease of use and regular updates in terms of its features, security, and privacy. WhatsApp broadcast is a very important and dynamic feature of this most engaging social channel.   

With this WhatsApp feature, businesses can communicate with their customers in a very innovative manner. More importantly, as other broadcast receivers can’t see your contact details, you don’t have to compromise on privacy as in WhatsApp groups.   

Stay tuned with us, if you are planning to leverage WhatsApp broadcast feature into your WhatsApp marketing and growth strategy.  

In this blog, we will explore major points related to WhatsApp broadcast and how it’s useful to businesses.  

How WhatsApp broadcast is different from WhatsApp group?  

It enables sending messages, images, or videos to bulk contacts at once. It has many unique attributes that distinguish it from WhatsApp groups.  

In WhatsApp selling groups, discussions by users are interactive while in broadcast, messages are sent only to the predefined members. The members in the broadcast list can see your message as a private message in their chat. Any discussion that happens is visible only in the individual chat and other members of WhatsApp broadcast list can’t see it.       

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As broadcast messages are sent as individualized messages, it allows personalization in mass communication. WhatsApp group feature allows you to see all the participants involved in that group. But in the case of WhatsApp broadcast, you can’t see who else received the same message.   

Being a one-way communication platform, WhatsApp broadcast is an efficient tool for circulating information as an individual message. WhatsApp broadcast is undoubtedly an important feature for businesses and individuals because it connects with a large audience effectively.   

WhatsApp broadcast can be a turning point in your growth strategy. Take your WhatsApp marketing game to the next level with WebMaxy Advanced sale and marketing tool. 

Why should businesses use WhatsApp broadcast messaging?  

WhatsApp broadcast offers an excellent delivery rate and opening rate as compared to other channels like email or SMS. Also, this platform is more comfortable for customers as they go for a personal 1-1 conversation than communicating in a group.     

WhatsApp broadcast allows businesses to connect with customers across multiple channels and boost engagement. You can send product launches, special offers, delivery statuses, product updates and more by using this efficient feature.  

It not only provides better customer service but also strengthens customer relationships that contribute to higher customer satisfaction. Below are the key reasons to use WhatsApp broadcast for your business:  

Saves time and efforts 

With broadcast messages you don’t have to type and send the same message again and again to individual chats. WhatsApp broadcast allows you to easily send the same message to several people without wearing out your wrists. Also, with a few clicks, recipients receive your message which saves valuable time that you can utilize for other marketing operations. 

Reach a large audience. 

This is an efficient solution for businesses as they can broadcast information to a large audience. Moreover, your marketing message reaches multiple recipients simultaneously. With such a one-to-many communication approach, you can strengthen your digital presence. 

Maintains privacy 

WhatsApp broadcast messages work like sending an email with recipients in the BCC. None of the recipients can see other contacts who have received the same broadcast message. So, the contact information and replies of the recipients are kept private. 

Achieve higher engagement 

As you are broadcasting messages on the most popular and convenient communication platform, you get higher open rates. When you broadcast messages for conveying business update, interested people start communicating with you. So, if you send message to 256 people just with a single click, there are chances that at least some of them will start communicating further. 

Send messages with personalized approach 

Though WhatsApp broadcast messages are sent in bulk, it maintains personalization. With these messages, each recipient feels that he/she is personally addressed. For businesses, it leads to improved engagement and better connections. 

No risk of spam messages 

In WhatsApp group, there is a risk of spam messages because any group member can send messages that may lead to irrelevant content or spam. However, in WhatsApp broadcast, you avoid the risk of unwanted messages, spam, or chat that is not pertinent. 

Efficiently share updates or announcements 

WhatsApp broadcast proves to be crucial feature for businesses as they can share timely updates or announcements related to their products, services or business. Be it the new product launch, exclusive promotions, company news, or business event, broadcast messages go a long way in delivering information on the dot to wide audience. 

Enhance customer experience 

As messages are sent with personalized touch, they offer superior customer experience that enhances your brand trust. By using labels for creating broadcast lists, you can send customized messages as per the customers’ preferences, interests or past purchasing behavior. 

How to send WhatsApp broadcast?  

Sending WhatsApp broadcasts is very simple yet effective WhatsApp marketing practice. You can go through the following steps to know how you can initiate WhatsApp broadcast on WhatsApp Business app:  

1. First, open the chat window. 

2. After that click on the three dots in the top-right corner. 

3. Then, select ‘New broadcast’. 

4. Now, select the contacts to add to the list for broadcasting a message. 

5. Lastly, type the message you want to disseminate. 

WhatsApp broadcast limits for WhatsApp Business App 

WhatsApp Business app allows easy sharing of broadcast messages for small requirements. But when it comes to medium or large organizations, it has certain limitations that make it necessary to seek other effective solutions. Let’s explore WhatsApp broadcast limits while using WhatsApp Business app:  

The recipient must have your number saved in his contact list to receive your broadcast message. 

A single broadcast list can have a maximum of 256 contacts. Once you broadcast messages to this list, you need to create another list with the next 256 contacts and so on. That means, for 1000 contacts you will need 4 broadcast lists. However, managing these many lists creates nuisance for medium and large businesses. 

You can’t export contacts that are saved in excel or collected from your Shopify store. You will have to add each number to WhatsApp manually as there’s no contact export functionality for WhatsApp broadcast. For large businesses, it’s a nightmare to add thousands of contacts manually. 

You can’t get analytics or reports for the number of messages sent, read, opened, or replied to. So, it’s difficult to evaluate the effectiveness of the communication channel for your business. 

Now you understand the ins and outs of using WhatsApp broadcast for your business. If you find that it is not sufficient for your business needs, it’s time to switch to better solution. WhatsApp has provided another feature for medium and large businesses in 2018 with the launch of WhatsApp business API.  

Also Read: 

Bulk WhatsApp Marketing Software 

Send Bulk WhatsApp Messages 

Using WhatsApp business API for WhatsApp broadcast  

For businesses aiming to reach a larger audience, WhatsApp business API works wonders. WhatsApp business API offers an effective WhatsApp marketing platform for medium and large size businesses. They can communicate with large customer base seamlessly to promote their products and services globally. 

With the help of third-party integration, businesses can embrace the power of WhatsApp business API to connect with their potential customers at scale. WebMaxy is a reliable WhatsApp Business solution provider who can help you access all the WhatsApp features.    

How WhatsApp business API helps elevate your business growth:  

Send WhatsApp broadcast messages to several users . 

Communicate with multiple customers at the same time. 

Manage customer queries with shared team inbox feature . 

Automate customer communication for FAQs or common queries with WhatsApp chatbot. 

Seamless integration of CRM and third-party apps. 

Access customer data and insights to get analytics reports. 

Provide 24/7 customer support with both live agents and automation. 

Implement automation of abandoned cart notifications and payment links. 

Provides end-to-end encryption for secure communication. 

Below table shows the comparison of WhatsApp broadcast features for WhatsApp Business and WhatsApp business API: