BIMI or brand indicators for message identification is an email specification that enables email inboxes to display a brand logo next to the brand’s email messages. BIMI aims to give trusted senders control over how their brand is represented in messaging services and the current members of the group include Google, Mailchimp, or Verizon Media.

The goal is the creation of a standard with the robustness needed to reach mass marketing making email marketing services in India is so important to brands.

Why is BIMI so important for marketers?

BIMI is valuable for both senders and providers largely because of improved security. The added advantage of standing out in an inbox is that it is nice and aligns marketers and security professionals. Here are some reasons why you should choose an email marketing platform.

Leverage behind-the-scenes security updates

If you want to display your logo in participating inbox providers automatically you need to make some changes. This helps you protect your brand reputation and ensure that no one is impersonating your domain.

Helps subscribers avoid phishing

BIMI better trains your customers to recognize messages from you so that you can protect them by making it easier to identify messages that aren’t legit. This makes BIMI especially powerful for more at-risk businesses like banks, social media platforms, and top retailers.

Makes your messages stand out

An email marketing service provider is the top advantage for BIMI, which helps your messages to stand out and encourage more open feedback.

To Summarize

When a company wants to become BIMI compliant, it needs to create and publish a new record that adds a URL to its logo. This record features a batch of text containing the URL for your logo and company information, so only if the records match will your logo be displayed.