Over the last few years, WhatsApp has gained enormous popularity as an instant messaging platform. As per the report, WhatsApp has over 2.7 billion monthly active users.  

From this, you can understand the power WhatsApp holds right now for businesses. Many businesses have started using the WhatsApp business platform to connect with customers. 

The best thing about WhatsApp business is that it’s not a platform that came into existence and businesses started using it. WhatsApp actually deliver results! 

As per the statistics, WhatsApp has an average open rate of 98% and a response rate of 40% which is much higher than SMS and Email. 

WhatsApp has transformed the way businesses connect with customers. Additionally, WhatsApp automation has led to an easier lead nurturing and conversion process.  

In this blog, we will discuss in detail about WhatsApp automation and its use cases. First, let’s start by understanding what WhatsApp automation is.   

What is WhatsApp automation? 

Automation refers to automating repetitive and mundane tasks. WhatsApp automation means automating bulk message sending, alerts, notifications, offers, and so on.  

WhatsApp automation can be done using the WhatsApp Business App or WhatsApp Business API. It helps to automate support chats with customers to a certain extent.  

You can set up WhatsApp automated messages. This way when a customer sends you a message, they’ll receive a reply automatically without human intervention.  

This feature enables you to respond to customers quickly even when your support team isn’t available. This way you can enhance customer experience and increase satisfaction.  

However, for more advanced WhatsApp automation, you need to use tools like WebMaxy WhatsApp Commerce.  

We’ll talk about WhatsApp marketing tools in the later section. Now, let’s discuss the advantages of WhatsApp automation.  

Send personalized offers and promotions to customers! 

WebMaxy WhatsApp Commerce helps you create customer segments and send personalized messages. 

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Advantages of WhatsApp automation  

There are many advantages of automating WhatsApp for business that we have mentioned below: 

10 best use cases of WhatsApp automation  

WhatsApp automation helps businesses stand out in the competitive market. Here, we will tell you the best use cases of WhatsApp automation.  

1. Run WhatsApp campaigns  

With WhatsApp automation, you can create WhatsApp campaigns to reach out to your target audience. You can segment your customers based on demographics, interests, and behaviors.  

Then, you can send out different messages to segmented groups. This way you’ll be able to deliver personalized messages and get more conversions. Further, you can sort out chats with no response and send them follow-up messages.  

WhatsApp automation helps you manage your customers throughout the funnel effortlessly. You can push customers ahead in their buying journey and drive sales.  

2. Welcome new customers  

WhatsApp automation can help you automate messages to welcome new customers. You can start the conversation as soon as a customer contacts your business on WhatsApp.  

You can send out a message giving a brief about your business and its offerings. Here is an example of NEWME and the WhatsApp message they sent to customers to welcome them.  

3. Sending out away messages  

Away messages are sent to customers when they text beyond your business working hours. This WhatsApp message helps to convey to customers that you have received their message and you’ll respond within working hours.  

This feature is great for keeping customers informed. You can engage customers even when your support team isn’t available and ensure no customer goes unaddressed.  

4. Send delayed notifications  

Customers get frustrated if they don’t receive a reply or aren’t informed for a long time. You can send automated WhatsApp messages to customers and tell them that you can’t address them immediately.   

In case, your support representatives are busy, you can tell customers the time frame in which they’ll be able to attend them. Customers appreciate clear communication and the honesty of a brand.  

5. Set auto-replies for FAQs  

WhatsApp automation enables you to handle FAQs easily. You can create and set auto-replies for commonly asked questions. You can also save these responses so that your support agents can use them if required in any conversation.  

6. Share order tracking details  

WhatsApp marketing automation helps you to share order tracking details with customers easily. You can send automated WhatsApp messages to customers giving them the order no. and tracking details. Have a look at the example of Ravel below.  

7. Share discounts and offers  

WhatsApp automation helps you to send messages to customers related to sales, discounts, and offers. You can send promotional messages to customers and entice them to make purchases.  

WhatsApp has a high open rate. Therefore, there are more chances of driving sales through it. You can also notify customers about the exclusive discounts or offers available to them. See how Nat Habit has sent end-of-the-year sales messages to its customers.  

8. Abandoned cart recovery 

Many times customers add products to the cart but exit without making the purchase. It can be due to any reason but you can recover the abandoned cart customers with WhatsApp automation.  

You can segment the abandoned cart customers and send them personalized messages on WhatsApp. Send free shipping and limited-time offers to encourage customers to make the purchase.  

9. Post-purchase support  

According to statistics, 96% of customers leave a brand if they don’t get good support. You must provide post-sales support if you want to retain your customers for a long time.  

You can set automated WhatsApp messages for queries that customers might have after the delivery of your product like exchange or return policy. You can guide them on how to go about it. 

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