WhatsApp marketing, including WhatsApp Advertising campaign, can help you drive customer engagement and boost 150X ROI for your business. No matter if you have an ecommerce business or an education business, WhatsApp can help you reach your audience personally and boost sales & revenue. 

According to the statistics, WhatsApp has over 2.44 billion users worldwide. By doing WhatsApp marketing, including WhatsApp Advertising campaign, you can stay in touch with your customers. As per a report, WhatsApp text messages have a 98% open rate. Here in this blog, we will understand about WhatsApp marketing, WhatsApp marketing campaign, and how it’s beneficial for business. 

What is WhatsApp marketing?  

WhatsApp marketing is the process of promoting your products or services on WhatsApp to create awareness and engage with customers to drive sales & revenue. You can send different types of messages to customers based on their customer journey stage.  

With WhatsApp for business marketing, you can provide instant customer support and enhance customer experience. People use WhatsApp to communicate with their friends and family regularly. By being available on WhatsApp, you can make people feel you are just a few seconds away if they’ve any queries.  

Benefits of using WhatsApp marketing  

WhatsApp business marketing can help you improve your marketing strategy. Now, we will discuss the benefits of using WhatsApp for marketing.  

1. Improved relationships with customers  

As per the statistics, 55% of people feel more connected to brands that use WhatsApp marketing. With WhatsApp marketing, you can build strong and lasting customer relationships. Acquiring new customers is more difficult than retaining the existing ones. 

You can do personalization with WhatsApp marketing and enhance customer experience. Send messages to customers based on their buying journey stage and recent activity. According to a study, 70% of customers say they engage only with personalized messages.  

2. High conversion rate  

You don’t want to be intrusive in your approach to reaching out to customers. The phone calls can be disturbing, and emails are inaccessible sometimes. That’s where the WhatsApp marketing strategy comes to play. According to a report, 40% of customers answer WhatsApp marketing messages from businesses.  

By using personalized messaging, you can bring in more conversions. As per statistics, messaging potential customers after the initial contact can increase the conversion rate by 112.6%. With WhatsApp marketing, you can send offers and coupons to customers to entice them to make purchases.  

3. Better sales and easy payment   

By setting up a WhatsApp business account, you can make it easy for customers to place orders and make payments from WhatsApp. As per research, 60% of customers will use messengers to make purchases in the future.  

Now, it has become easy to convert prospects into paying customers through WhatsApp marketing. You can receive payments through your WhatsApp business app. It is also a safe payment method and thus people won’t hesitate to place orders through WhatsApp in the future. 

4. Free of cost  

Sometimes, small business owners are tight on their budgets. WhatsApp business app is an excellent option as it’s completely free like their regular WhatsApp application. You can create a business profile with information like name, profile picture, business address, email address, business hours, description, service provided, etc. 

With your WhatsApp business profile, you can provide information to current and potential customers about your offerings. This way customers can message you when they want and see the contact which belongs to your business.  

How to create a WhatsApp marketing strategy?  

In this section, we will tell you how to do WhatsApp Marketing for your business. By planning your steps before you can eliminate the chances of something going wrong. Follow the steps given below for a WhatsApp marketing campaign to get the best results.  

1. Define goals and KPIs  

To begin with marketing on WhatsApp, set up your marketing objectives first. This way you’ll be able to define what you want to achieve with WhatsApp marketing. Have a look at your current marketing strategy and find business goals that you can achieve through WhatsApp promotion.  

For instance, you find out that most of the people abandon their cart at the payment step. Then, you can send offers and coupons to them through WhatsApp persuading them to complete the purchase. In terms of WhatsApp promotion, the KPIs can be clicks, engagement, and promotions applied.  

2. Identify your target audience  

For effective marketing with WhatsApp, you should determine your target audience. There are several ways through which you can define your target audience, like by creating a customer profile or researching your existing customers.  

To create a buyer persona, ask yourself the following questions.  

While determining your target audience, make sure you don’t rely on just guesswork or assumptions.  

3. Download the WhatsApp business app  

For WhatsApp advertising, you should download the WhatsApp business app. You can set up a business profile with important information like business description, email address, timing, etc. You can create a catalog and showcase your products or services to customers just through WhatsApp.  

The labels feature allows you to organize your chats with customers based on their buying journey stage. With quick and automated replies, you can reduce your response time. The statistics can help you keep a check on sent, read, delivered, and received messages.  

4. Build a brand persona  

People like to communicate with other people instead of chatbots. For a successful WhatsApp marketing strategy, you need to create your brand persona. By making a brand persona, you can make people feel they are communicating with a person, not an automated system. For creating a brand persona, you need to decide on attitudes, traits, and values that your brand shares.  

Have a look at different brands and what type of personas they exhibit. For example, Apple depicts a creative and intellectual image, Swiggy- happy, easy-going, and humorous, and Nike- strong and passionate. You need to determine your brand personality and decide on the tone of voice that you would use to communicate with people.  

5. Make a contact list  

If you’re using WhatsApp as a customer support channel, you need to make a contact list. To build a contact list you can use subscription forms. Place subscription forms on your website or use lead magnet content.  

You can also create multichannel forms where people can select the channels where they want to receive updates like email, WhatsApp

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