Wi-Fi analytics entails using Wi-Fi networks to collect data from Wi-Fi devices such as smartphones and laptops, and it includes detailed information on the device's behavior. Information from the Wi-Fi network's coverage area, as well as an activity performed via the Wi-Fi network's internet connection, are examples of such device behavior information. Wi-Fi analytics are being used to assist businesses in creating detailed consumer profiles and better understanding client behavior within their venue. The growth of the Wi-Fi analytics market is fueled by an increase in the deployment of Wi-Fi equipment, the proliferation of smartphones, and the use of big data analytics. However, the Wi-Fi analytics market is projected to be hampered by a lack of consistent regulatory compliance around the world and a scarcity of analytical talents. The surge in the use of the Internet of Things (IoT) and mobile-connected smart items, on the other hand, is likely to give lucrative market growth prospects in the future years.

This report is being written to illustrate the market opportunity by region and by segments, indicating opportunity areas for the vendors to tap upon. To estimate the opportunity, it was very important to understand the current market scenario and the way it will grow in future.

Production and consumption patterns are being carefully compared to forecast the market. Other factors considered to forecast the market are the growth of the adjacent market, revenue growth of the key market vendors, scenario-based analysis, and market segment growth.

The market size was determined by estimating the market through a top-down and bottom-up approach, which was further validated with industry interviews. Considering the nature of the market we derived the Data Processing & Outsourced Services by segment aggregation, the contribution of the Data Processing & Outsourced Services in Software & Services and vendor share.

To determine the growth of the market factors such as drivers, trends, restraints, and opportunities were identified, and the impact of these factors was analyzed to determine the market growth. To understand the market growth in detail, we have analyzed the year-on-year growth of the market. Also, historic growth rates were compared to determine growth patterns.

Segmentation Analysis:

The Wi-Fi analytics Market is segmented by Component, Deployment, Application, Industry Vertical, REGION. We are analyzing the market of these segments to identify which segment is the largest now and in the future, which segment has the highest growth rate, and the segment which offers the opportunity in the future.