The growing demand for organic agriculture is expected to drive the growth of the organic tea market at a stable growth rate over the forecast period, according to the latest research report from Market Research Future (MRFR).

Competitive Analysis:

Leading players in the global organic tea market include American Tea Room, Bigelow Tea, Taylors of Harrogate, Ten Fu Group, Associated British Foods plc, Unilever Tea Brands, and Tata Tea Limited.

In July 2021, Davidson’s Organic Teas acquired a safe quality food (SQF) level two certification, becoming one of the very few organic tea manufacturers and distributors to earn this highest level of safety rating.

Segmentation:

The global organic tea market is segmented on the basis of type, form, formulation, distribution channel, and region.

By type, the global organic tea market is segmented into green tea, black tea, oolong tea, and others. Black tea is likely to be the major driving segment for the global organic tea market outlook over the forecast period due to the growing popularity of black tea products in Asia Pacific, Europe, as well as North America. Of all the types of tea, black tea has the most health benefits in the long run as well as in the short term. This is likely to drive the demand from the black tea segment of the global organic tea market over the forecast period.

By form, the global organic tea market is segmented into loose leaf, powder, tea bags, and others. Loose leaf form is likely to dominate the global organic tea market over the forecast period due to the low presence of moisture in loose leaf packaging of organic tea, leading to a higher product quality on a more consistent basis.

By formulation, the global organic tea market is segmented into flavored and unflavored. Unflavored organic tea holds the majority share in the global organic tea market, however, flavored tea is likely to exhibit a higher growth rate over the forecast period.

By distribution channel, the global organic tea market is segmented into hyper/supermarkets, convenience stores, specialty stores, ecommerce, and others. Supermarkets and hypermarkets hold the leading share in the global organic tea market.

Regional Analysis:

Asia Pacific is the majority shareholder in the global organic tea market and is likely to retain a major share in the global organic tea market share over the forecast period, according to the report. The growing demand for tea consumption in Asia Pacific countries such as India, China, and Japan is likely to be a major driver for the organic tea market in the region over the forecast period. The presence of major suppliers in the tea market and the increasing efforts by said manufacturers to introduce organic product lines are likely to be a major driver for the Asia Pacific organic tea market over the forecast period.

Many countries in Asia Pacific, especially China and India, have tea drinking traditions lasting for hundreds of years, leading to a growing demand for tea. Rising health awareness and increasing demand for organic produce have led to a growing number of tea drinkers shifting their preference to organic tea in the last few years, leading to a steady rise in the global organic tea market. The rising awareness about the various health benefits of green and black teas has also led to a growing demand from the organic tea market in Asia Pacific and is likely to remain a major driver for the market over the forecast period. The presence of major tea manufacturers in the Indian states of Assam and West Bengal, as well as in China, is likely to remain a major driver for the Asia Pacific market for organic tea over the forecast period.

Europe is also likely to remain a major driver for the global organic tea market due to the growing demand for organic products in the region and the growing demand for healthy tea drinks. Tea drinking is popular in Europe, especially in the UK, which has been a major driver for the organic tea market in the region. Black tea and green tea have found wider consumption in Europe due to their health benefits, leading to a growing demand from the organic tea market in Europe. North America is also likely to exhibit growing demand from the organic tea market over the forecast period, due to the growing demand for green tea and black tea products in the region and the growing awareness about the benefits of organic farming.

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