The report "Non-Woven Adhesives Market by Technology (Hot-melt), Type (SBC, APAO, EVA), Application (Baby Care, Feminine Hygiene, Adult Incontinence, Medical), and Region - Global Forecast to 2025", is projected to reach USD 3.5 billion by 2025, at a CAGR of 8.5% between 2020 and 2025, from USD 2.3 billion in 2020. Non-woven adhesives are used for the adhesion of non-woven fabrics, hygiene, and disposable products. These adhesives are manufactured using base polymers and tackifiers.

Tackifiers are petroleum/hydrocarbon-based and are made from bio-based ingredients. Non-woven adhesives are used extensively in various products such as baby diapers, training pants, feminine hygiene, adult incontinence, and tissue, towel & napkin. The adhesive is placed in a fluid medium with an absorbent held within the disposable material, and on cooling, it provides the required adhesion or bonding. Non-woven adhesives have high elasticity and excellent bonding strength.

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Baby care was the largest application segment of the non-woven adhesives market in 2019.

Baby care is the major application of non-woven adhesives; the growth of the segment is backed by a continuous rise in demand from emerging countries. The global baby care market is witnessing high growth owing to the rise in infant population, along with increasing awareness about baby hygiene through social media and other promotional activities.  This segment is growing in developing countries such as China, Brazil, and India owing to the low penetration of baby care products. In addition, global manufacturers are seeking new growth opportunities by entering these emerging markets to cater to customer needs and gain profit margins.

There is a growing awareness about hygiene products among the middle-class population in these countries. These factors are expected to drive the market in the baby care segment.

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High demand for hot-melt-based adhesives in diaper and feminine hygiene applications is expected to drive the market.

Hot-melt-based adhesives are extensively used in products such as baby diapers, pet & medical pads, tissues, and towel & napkin. The market for hot-melt-based non-woven adhesives is well-established in North America and Europe.

Hot-melt-based adhesives are placed in a fluid medium with an absorbent material held within the disposable article. The article changes color when the hot-melt moisture indicator material comes in contact with the source of moisture. Hot-melt adhesives used for disposable articles are based on EVA, SBC, and APAO.

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APAC is projected to be the fastest-growing market for non-woven adhesives during the forecast period.

APAC has been the most favorable destination for manufacturers of hygiene products and personal care goods. The rising demand from consumers is driving the demand for hygiene products, which is expected to drive the market in APAC during the forecast period. China and India have been the driving forces behind the rapid expansion of end-use industries, not only in APAC, but also, globally. In 2019, the demand for adhesives also increased in other countries of APAC (South Korea, Indonesia, Malaysia, Thailand, Australia, and the Philippines). This is due to the strong growth of birth rate and the rising demand for hygiene products from the growing middle-class population.

Major players operating in the global non-woven adhesives market include Henkel AG (Germany), H.B. Fuller (US), Arkema (France), Moresco Corporation (Japan), Beardow Adams (Adhesives) Ltd. (UK), Lohmann- Koester GmbH & Co.KG (Germany), ADTEK Malaysia Sdn Bhd (Malaysia), Colquimica Adhesives (Portugal), Savare Specialty Adhesives (Italy), and Palmetto Adhesives Company, Inc. (US).

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