Companies undergoing digital transformation often focus on speed over anything. Transformation that happens at a quicker pace can be a game-changer for a business, but not at the cost of scalability. More often than not, companies often focus on areas that need instant attention or areas that are too weak under their current strategy. So they go full throttle and solve that particular problem as a part of their digital transformation strategy- be it building apps, deploying agile teams, integrating advanced analytics, or even launching a new digital business model.

While these steps may prove to be successful, and the company may even see a positive return on technological investment, the momentum is often lost over the process. And as one of the top digital transformation services providers in the market, we identify the following points as the crucial reasons for the loss of momentum in the process.

Though there could be many other factors, the above-mentioned points play a major role in the loss of momentum of the company’s digital transformation strategy.

As the goal is to stay ahead of the disruption in the industry, speed is still an important factor. But without the aspiration to create a broader impact within the organization, scalability is not an option. To make a broader impact, the company transforming has to re-establish its technology architecture, parallelly building the digital literacy of the organization. And this is one of the key elements of any successful digital transformation strategy.

But at the same time, it is also important to understand that looking at the process of digital transformation entirely objectively can lead to a disconnect between the technology part of the business, and the “business part” of the business. In other words, companies could unintentionally build a huge wall between the IT and the business operations! An effective digital transformation strategy should focus on two things simultaneously- hard core tech capabilities and operation models of the business.

However, it’s easier said than done, and many companies make an error in this fundamental digital transformation approach, resulting in their misalignment of core digital and business values. Check out this blog, "How to know if your digital strategy is "The One" for your organization?" to know how to devise a digital strategy that works for your organization.