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NEW QUESTION 38
What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

• A. Page Likes
• B. App Installs
• C. Messages
• D. Store Visits
• E. Lead Generation
• F. Traffic

Answer: B,D,E

Explanation:
Explanation
You can use Target Cost Bid for:
* App Installs
* Lead Generation
* Conversions
* Catalog Sales
* Store Visits
You can use Lowest cost Bid for:
* Brand Awareness
* Reach, Traffic
* Post Engagement
* Page Likes
* Event Responses
* App Installs
* Video View
* Lead Generation
* Messages
* Conversions
* Catalog Sales
* Store Visits

NEW QUESTION 39
You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

• A. You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
• B. FL@VOR can't be used, you should use flavor.
• C. FL@VOR can't be used, you should use fl@vor.
• D. You should not have any issues with naming the fan page FL@VOR.
• E. FL@VOR can't be used, you should use FLAVOR.

Answer: A

Explanation:
Explanation
Page names cannot include:
* Terms or phrases that may be abusive or violate someone's rights.
* Improper capitalization. Page names must use grammatically correct capitalization and may not include all capital letters, except for acronyms.
* Symbols (example: ) or unnecessary punctuation.
* Long descriptions such as a slogan. People who manage Pages can add this information to a Page About
* section.
* Any variation of the word "Facebook."
* Generic words (example: Pizza). Pages must be managed by official representatives of the topics they're about.
* Generic geographic locations (example: New York).
Therefore, all of the names above will be rejected. You need to come up with a new name so that it works.

NEW QUESTION 40
You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

• A. Use digital receipts instead of printed receipts to enable offline conversions.
• B. Use website conversions to integrate with offline conversions.
• C. Collaborate with another Facebook Marketing Partner in order to measure offline conversions.
• D. Use a Point Of Sale provider to integrate offline conversions.
• E. Integrate your CRM system with your offline conversions.

Answer: A,C,D,E

Explanation:
Explanation
There are some ways you can automate the influx of data coming from offline sales.
The following options are currently available on Facebook's platform:
* Use a Point Of Sale provider to integrate offline conversions.
* Use digital receipts instead of printed receipts to enable offline conversions.
* Integrate your CRM system with your offline conversions.
* Collaborate with another Facebook Marketing Partner to measure offline conversions.

NEW QUESTION 41
A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

• A. Include interest in shoe sizes 32-28
• B. Increase age range to 20-60
• C. Include Mexico in countries being targeted
• D. Take out the "red color" interest
• E. Take out "Canada" from geographic targetting

Answer: D

NEW QUESTION 42
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