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NEW QUESTION 24
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

• A. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warning period.
• B. Send to unengaged subscribers during the first two weeks of IP warning in order to give them the opportunity to interact.
• C. Suppress sends to AQL email addresses during the first two weeks of IP warning, then resume sending to them during the third week.
• D. Focus on warning the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.

Answer: A

NEW QUESTION 25
ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

• A. Triggered Import - user initiated send (not scheduled).
• B. A user-initiated message to send an email to customers who made a purchase daily.
• C. A scheduled automation to send emails to customers who made a purchase daily.

Answer: A

Explanation:
Explanation
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP.
Transfer activity is involved when file in encrypted.

NEW QUESTION 26
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers

• A. Assign Administration User permissions to the Channel Manager role.
• B. Assign Administration User permissions to each business unit.
• C. Assign Channel Managers the role of Marketing Cloud Analyst.
• D. Assign Administration User permissions to individual users.

Answer: A,B

NEW QUESTION 27
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

• A. Use an info capture message template to capture the response.
• B. Use a vote/survey message template to capture the response.
• C. Use an outbound message template with embedded AMPscript to capture the response.
• D. Use a text-response message template with embedded AMPscript to capture the response.

Answer: A

NEW QUESTION 28
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?

• A. Existing accounts cannot be upgraded to Multi-Org.
• B. Once an account is upgraded to Multi-Org, it cannot be turned off.
• C. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
• D. Custom profile and subscription centers will not be required.

Answer: B

NEW QUESTION 29
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