SEO includes a whole set of components or elements. Of all, meta tags are the most basic element of SEO. It is an essential thing to know for every SEO practitioner. Despite this, there are questions like, is meta tags a Google page ranking factor, and why is it important?

Meta tags have been a vital aspect of search engines. In fact, meta tags played a great part in the ranking before people started making wrong use of this feature to get on the top of SERPs. But after this, Google ruled out meta tags as a ranking factor. However, this does not conclude it is not important for your website. On the contrary, meta tags still play a great role in the website’s success. Given the importance, it will be beneficial if you look for SEO in Melbourne and hire the right professional to help you with it.

Meta tags- what are there?

Meta tags are an element of HTML tags that helps describe the content on the page to the search engine and the visitors. Meta tags appear in the page's code, and anyone can check them using the source code. In simple words, meta tags are the key element in the search engine. It helps get adequate information about the details on the page.

There are different types of meta tag strategies one can use. For instance, WordPress offers free plugins options. But remember, you need to use something suitable for your business. 

Role of Meta Tags for your SEO

As the industries are now more focused on their online presence, meta tags have become more important. The search engine results are flooded. Numerous websites are trying to stay ahead in the competition and rank higher. The meta tags are the ones that help establish a higher ranking on the search engine page.

Remember, a website cannot survive or succeed based on meta tags alone. It is great content that supports success. Relevant content offers the users satisfaction and details their needs. Without using SEO meta tags, there is less chance of people finding your great content and enjoying optimum customer service.

Meta tags contribute to SEO indirectly. Google previously has revealed that ranking the pages user behaviour is one of the essential considerations. This means only those websites that will rank higher receive a good number of clicks. But writing good content and presenting it well is only half the battle. Meta tags here are an essential tool that helps bring together everything and to success.

Types of Meta Tags

There are different types of meta tags one can use in their content to improve its visibility.

1. Title tag

A title tag is the first thing a visitor sees which introduces him to a webpage. This means it must be unique for every page of the website. Consider writing a meta tag of around 55 characters.

2. Meta description

A meta description is a text block that appears right below the title tag in SERPs. It provides a brief introduction to the webpage's content. Consider writing 150-to-165-character descriptions.

3. Alt text

The alt texts serve two purposes. As the crawlers cannot find the videos or images, alt text informs the crawlers about the information present on the page. Besides, it also informs the users there are images providing text descriptions. Also, they can help the visually impaired readers to read the image.

4. Robots meta tag

The meta tag informs the crawlers which website's they should index and what should not be. It is usually used to prevent the indexing of single pages.

5. Header tag

They are used to divide the content, beauty, structure and section on a web page. It improves readability and also helps the crawlers to navigate and get a better understanding of the content on the page.

6. Viewport tag

It helps in optimising a web page for mobile users. Besides, it also guarantees better visibility. A viewport tag on the web page helps determine how the web page will appear to the searches in the mobile phone in terms of scale and width.

7. Canonical tag

It works by informing the search engine about the pages which be put forward to SERPs. When there is more than one similar page or almost every identical page, it helps avoid any issue of duplicate content.

Take professional help

Understanding meta tags and using them right can help attain great success. However, given the complexity of the process, it will be beneficial to look for an SEO Melbourne company and hire the best one for the job. WEBOMAZE is a reputable organisation that can serve your purpose. They have experienced professionals who can come up with a customised plan. With the help, your website will grow fast and reach the top.