TIK TOK SOCIAL MEDIA MARKETING

The social market is made up of very potential platforms for brands, in which there is a large volume of users who are part of the target audience of each company. Above all, young people are the ones that abound in social networks, which is why they have become the main focus of many companies.

Generation Z, for example, has taken a leading role in the business industry, leading companies to change the way they market their products and through which channels they undertake the promotion strategy.

This is where Tik Tok plays a fundamental role, since it is the platform of the moment for young people. Therefore, doing a good Tik Tok marketing is essential. Let's see how to get it!

WHAT IS GENERATION Z?

They are popularly called "post millennials", the new kings of the future. Generation Z includes those pre-adolescents and young people born in the digital age, that is, between 1994 and 2010. Therefore, their entire world revolves around technology, they do not conceive the universe without the existence of the internet and Their derivatives.
The great role that generation Z has taken for companies is their abysmal participation in the market. They acquire products and/or services, in addition, they represent key figures in the decision-making of purchases in their homes. For this reason, the interest in brands to closely follow their footsteps in the digital world was born.

GEN Z FEATURES

Gen Z brings together peculiarities that you may not know, let's review them briefly:

● They are digital natives.

● Their world revolves around platforms that offer them musical content, such as YouTube, Instagram and Tik Tok.

● They are aware of the risks of sharing their life on social networks, they take care of their privacy.

● They are self-sufficient, self-taught and highly prepared.

● They are looking for jobs with flexible hours and from home.

TIK TOK MARKETING AND GEN Ztik tok

Tik Tok is a social network of Chinese origin where video content is king. People can:

Post short videos, edit them, add music to them and share them with your followers on the platform.
The most popular content categories include cooking instructions, short skits, a cappella singing, among others.
Although the social network started out as Music.ly, in mid-2018 it changed its name to Tik Tok, and quickly gained a loyal following. Especially in the United States, where it has already become a bigger platform than Pinterest and Twitter, with more than 500 million active users.

Precisely for this reason, the Tik Tok marketing strategy has become a priority for brands. Especially for those that market products and/or services to generation Z, who currently lead the digital industry.

TIK TOK DEMOGRAPHIC AUDIENCE

Tik Tok is a platform used, above all, by young people between the ages of 16 and 24. In fact, this age group accounts for 41% of the total user base. The rest is made up of small audience groups that exceed this age limit.

So the Tik Tok marketing strategy is more convenient for brands whose target audience is limited to young people of this age. Or, if they want to enter the youth market with a good foot, charming young people by promoting the use of the platform in marketing strategies.

TIK TOK MARKETING, HOW TO TRADE ON THIS SOCIAL NETWORK
On Tik Tok you have 2 possibilities to market your offer: through influencer marketing or through original content. Of course, each option has its benefits, let's review them:

● INFLUENCER MARKETING

Makeup and cooking tutorials are the real boom on this platform. And it is that Tik Tok is made up of creators of segmented and valuable content.

This is how the great influencers were born in this social network, owners of a community that reaches more than a million users. Content creators are in constant contact with people with specific interests and needs.

Therefore, you can rely on them to market your value proposition to generation Z. How? Looking for the most representative influencers in your sector. For example, if you sell makeup products, look for beauty tutorial creators and create an alliance to promote the marketing of your products.

Keep in mind that consumers trust the products that their favorite influencers recommend, take advantage of this opportunity.

● ORIGINAL CONTENT

It is a riskier strategy, but capable of offering very favorable results in favor of your brand's objectives. Making your own content is a great way to get started in Tik Tok marketing. However, you will need more time, resources and a creative mind to hook the attention of your target audience, Gen Z.

If you design original content, well, you can! Just remember that this platform is all about viral and light content, so it needs to be about a viral topic for users to react favorably to it, and share it.

For example, if you sell kitchen products, you can create a quick recipe tutorial while enjoying the song of the moment.

SUPPORT THE HASHTAG CHALLENGE!

The use of hashtags leaves good benefits in any social network, so integration into the Tik Tok marketing strategy is more than necessary. Hashtags are a natural tendency of the target audience when creating and sharing content, and as such, you should start using them in your strategies.

In the case of marketing your products, you can support yourself with the Hashtag Challenge. That is, ask your users to participate in this challenge using hashtags about your brand. Purpose? Promote interaction while evoking the memory of your brand and the use of your products.

Doing Tik Tok marketing involves taking into account the characteristics of this platform. That is, full-screen vertical videos, global community participation, artificial intelligence and music-based content suggestions. What are you waiting for to take advantage of its benefits?

TikTok Creator Marketplace

TikTok first launched its Creator Marketplace in 2019. It was born as a tool for brands to search through registered TikTok creators for options that can represent and promote their campaigns.

Through this expansion of its Creator Marketplace API, SSS TikTok hopes to generate more exposure for partner brands. Providing more potential revenue for your influencers and a more effective way for brands to tap into key behaviors and trends on the platform.

TikTok's short form didn't provide the same opportunity to monetize your content through paid advertising. As is the case with YouTube, where the content can be longer. Which allows intermediate and prior promotions to be made to the video. With this tool, the social network seeks brand partnerships and e-commerce integrations to provide comparable compensation to its influencers. This strategy would also have the purpose of preventing users from migrating to other platforms and taking their audiences with them.