Even though the global economy is experiencing the most significant downturn in years, that doesn't mean it's impossible for businesses to generate new sales and increase profits.

It is widely known that during periods of economic downturn more innovations are conceived and more business owners have made their fortunes, than in comparable times of economic stability or prosperity. Gains made by companies during these challenging times have often resulted from better cost management, new products/services, retaining best customers and effectively tapping into new business ventures.

In fact, downturns can actually serve as an ideal time for businesses to experiment with unconventional and creative ways to boost sales and gain market share. Here are "7 Proven Go's" to ensure your business not only survives, but thrives, despite the economic downturn:

1. Go Further - Use the Internet to further your reach

In 2008, a small Kiwi company, Flightcell International was approached by The Texas Department of Public Safety to supply satellite-based communication and tracking systems for their new Eurocopter helicopters. Flightcell's adaptive position reporting system allows aircraft to be tracked continuously, thereby enhancing safety and operational management.

This contract was not the first to be landed by Flightcell in America - it had been previously been called upon to supply high-tech communications kits to help aircraft crew with relief efforts in hurricane-ravaged New Orleans. The state requested 85 of Flightcell's kits to help Army reserve helicopter pilots and rescue crew talk to other aircraft and people on the ground during the disaster relief effort. This technology was vital because it allows pilots to use satellite phones and mobile phones hands free by linking them up to a helmet or headset.

Instead of being limited to working in a 50-mile radius of its Nelson office (where it employs only 4 staff), now Flightcell is drawing business from the whole of North America, Australia and other overseas markets. By working over the Internet, this small company's geographic boundaries have literally disappeared.

Many other companies have also chosen to add a multilingual component to their web sites. The boost in sales vape manufacturer makes sense as customers tend to respond more often - and more positively to communications in their native tongue.

One largely-ignored market opportunity is often referred to as the "bottom of the pyramid." This term is often used to describe the largest and poorest socioeconomic group or the mass market. This large pool of consumers is often overlooked as a viable/lucrative target market because it is believed to be much more price conscious than the other segments.